Research On The Transformation Of QS Bank Business Under The Background Of Interest Rate Marketization

With the deepening of China's financial reform,the degree of marketization of interest rates is accelerating,especially on October 24,2015,the central bank completely liberalized the ceiling of deposit interest rates,which marked the completion of China's interest rate market reform,commercial banks The past,relying on deposit and loan spread as the main source of income business model has been a great impact.In the global economy,financial integration continues to accelerate the moment,the traditional business development model of commercial banks has been difficult to adapt to today's economic and financial development.In the current context,the four major state-owned banks have begun to carry out business model transformation to meet the accelerating global financial integration.And as an important member of China's financial system,the city commercial banks in the capital scale,business products,technical support and core competitiveness,etc.also can not keep up with state-owned banks and national joint-stock banks,which requires the city commercial banks in business development model The transition should be more rapid and effective to cope with the more intense market competition environment.With the basic completion of the reform of interest rate liberalization,the proportion of net interest income of city commercial banks is decreasing,which affects the profit income of city commercial firms.While non-interest income of foreign commercial banks accounted for as high as 30%-50%.By the interest rate liberalization brought interbank will no longer be customer resources and product homogeneity of competition,but into product innovation and interest rate pricing,risk control,asset size,multiple factors of competition.This shows that in the current context,the city commercial banks need to change the business development model,increase non-interest income,to explore in this context,to further develop the city commercial banking business approach and path,thereby improving the city's competitive position.This paper summarizes the concept of interest rate liberalization and the general development process on the basis of the research on the development of commercial banks under the background of interest rate liberalization.Afterwards,this paper analyzes the current situation of QS banking business from five aspects: microfinance business,international financial business,interbank finance business,electronic banking business and retail financial business,and concludes that QS Bank is mainly faced with business network The lack of capital management,lack of risk management,financial innovation and product system lag,lack of sense of competition and marketing awareness,inadequate talent pool and other issues.Then,based on the background of interest rate liberalization,this paper analyzes the change trend of profit growth pattern of commercial banks after interest rate liberalization and the influence of interest rate liberalization on QS banking business development.Finally,the paper puts forward the path choice of QS banking business transformation under the background of interest rate liberalization.