A Study On The Relationship Between Alienation Of Insurance Agent And Its Assessment System

As a pillar of the financial industry,the insurance industry after decades of development,has been gradually recognized by the society,the country also began to pay attention to insurance in social development is indispensable in the government work report,will also be characterized as insurance stabilizer of social development,and further enhance the depth of insurance,but compared with western countries,China the insurance industry started rather late,the development of the industry is relatively short history,many insurance companies approved,in order to win market share,business management mode is single extensive,too much emphasis on the business volume,such as the excessive pursuit of business and ignore the overall profit targets,quality does not pay attention to customer service.Caused great dissatisfaction with the customer to the insurance company,not only affect a company's reputation,to a greater extent is the impact of the entire insurance industry in the public mind The image in it.Group insurance company is a kind of marketing mode in China started relatively early,especially in recent years,our country has low group insurance underwriting threshold,the release of group insurance activity,but also produced some negative effects,the group insurance itself in the sales channel is different from the insurance,the insurance group the unique target market,insurance products and sales team;the majority of the group insurance business model and management model as an opportunity,many problems exist in the evaluation of agent performance analysis of A main endowment insurance Limited by Share Ltd in terms of business of the company,such as the assessment of group insurance sales team is too simple,only pay attention to the business agent reached the amount.Not pay attention to service quality and customer satisfaction.This paper analyzed the problems of A pension insurance Limited by Share Ltd exists that is the deviation of performance appraisal management of agents in the business sector and reached the amount of agency staff pay too much attention to the neglect of the business profits,business scale finally exceed the standard,but the marginal contribution is lower than the normal standard.Have some adverse effects on the company's reputation and business.A series of problems,this paper focuses on the A produced by the Limited by Share Ltd of endowment insurance,reconstruction method by combining theory with practice to establish a set of index system for agent performance management,in order to improve the A endowment insurance Limited by Share Ltd operating conditions,enhance the stability and professionalism of the insurance company in the eyes of the public.Especially for agents only pay attention to business scale and ignore the quality of business,establish a long-term and perfect performance appraisal system,so that the company's business status has been fundamentally improved.This article aims at the problem of A pension insurance company agent and the defects of the evaluation index system to carry out a complete and reasonable reconfiguration of the assessment index.Thought is the first from the appraisal demand,find out the agent evaluation index A pension insurance companies need to solve the problem;the second is a set of general principles to establish the evaluation index according to these problems,the first general,organized by the endowment insurance;finally the company agent problems,reconstruction and reconstruction after the assessment index the evaluation indexes were analyzed,the evaluation index of reconstruction after the vulnerabilities promptly corrected,in order to solve the agent Behavior Alienation goal.