The Study On Re-Construction Of Group Business Performance Index System Of A Life Insurance Company

Given the domestic insurance industry has only a short history of development, the practice of pursuing on market share only is quite dominant, the operation tends to be very extensive rather than intensive, results in that the insurers are neglecting comprehensive performance indexes, such as profit and customer satisfaction, and leading their sales force to pay less attention to business profitability and after-sale customer service, which caused negative impact on the profile of insurers in public.Most domestic life insurers have a lot of problems and doubts over the subject of performance management which this essay deals with, since the performance management system is one big comprehensive system, this essay will focus on a life insurance company's activities on group marketing channel, and analyze / reconstruct its performance management system in view of that group marketing as a separate business channel has its own target market, unique group insurance products and professional sale force.At present, the company's group marketing division has the following problems: the company has a clear strategic target but biased performance-orientation, results in overly emphasis on premium performance of the sales force and it's administration departments, pending break-down targets or immeasurable targets.After probe into the above-mentioned problems, the author finds that due to the performance management system plagued with these problems, it did cause negative impact on the development of overall operation performance, and lead the public to question the insurers' citizenship. This essay will re-build the performance management index system based on management theories while maintaining practical, which aims to gradually improve the overall performance of the group division, and in the long term helps both the insurers and its sales force...