Research On The Motivation And Financial Performance Of Sto's Backdoor Listing

In 2017,our express volume accounted for more than 40% market share in 85 billion parts of the world.Express volume exceeded the total of the United States,Japan and the European Union.The income scale of the express industry was from 57 billion 460 million yuan in 2010 to 495 billion 710 million yuan in 2017.The proportion of business income to GDP increased from 0.36% to 0.82%,and the speed of the rapid delivery industry was obvious to all.It has become an irreplaceable basic industry in modern society.Although express enterprises present a vigorous development scene,but the inevitable emergence of hidden dangers in the enterprise,mainly in the lack of management ability of the franchisee,the quality of staff is not uniform and uneven quality of service.Obviously,there are some problems of interest disputes in the management mode.On the one hand,the business model of the franchisee's self profit and loss leads to the confusion of internal management and the instability of the employees.On the other hand,the express enterprise always improves the service quality by raising the direct proportion,but the headquarters is discussing with the franchisee.The disputes in the process often occur at the stage of bargaining,and the consequence is that all kinds of problems exposed by various outlets attract consumers' dissatisfaction with the quality of service,thus affecting the brand of the enterprise.Therefore,the express companies choose to land in the capital market and obtain financing,brand and a series of effects to make up for other aspects.STO is one of the first proclaimed franchise companies in China and is one of the earliest express companies in China.Therefore,Shentong succeeded in debit debit AIDSI.Listing is of great significance for China's private courier companies to enter the A share market.This article is divided into five chapters.The first chapter expounds the research background and significance of the case of STO shell listing,and summarizes the research results of the scholars through the two parts of the motivation of the shell listing and the two part of the financial performance research;the second chapter is the related overview of the backdoor listing,and expounds the motivation theory and the financial performance theory of the backdoor listing;the third chapter is on the chapter.The case background and the borrower companies are introduced,and then focus on the motivation and financial performance of the Shentong backdoor listing,the financial performance from the STO backdoor listing and the financial performance of the horizontal and longitudinal comparative analysis,explain the impact of the backdoor listing on the financial performance of the enterprise;the fourth chapter is to sum up.The successful experience of successful backdoor listing is through the express delivery.The fifth chapter is the conclusion,inspiration and inadequacies.The conclusion of this study shows that,in order to overcome the malpractice of the franchise model,STO can obtain financing to get a greater development space,choose the way of the A share listing,the company has a good performance in the financial performance,the management effect has been improved,the positive effect of the investment market is harvested,and the corresponding brand publicity is obtained.Pass.The listing of STO's borrowing shell will have a long-term positive impact on the financial performance of the company,and further enhance the business capability of the company.It is of certain significance for China to enter the capital market in the light asset industry,which is represented by the express industry.