Corporate Social Irresponsibility,Media Reputation And Financial Performance Research

With the growing number of negligence's being committed by corporations being brought forward,including environmental pollution,quality and safety issues,and fake publicity,the corporation's irresponsible behaviors has come into the focus of the publics attention.These negative behaviors have been collectively called “corporate social responsibility deficiencies”.When the concept was first introduced few scholars took interest,it was not until scholar's realized corporations fulfillment of responsibilities to society did not result in reducing the lack of corporate social responsibility,this lack of responsibility is what peaked scholars interest in the issue.Initially most scholars just thought of the absence of corporate social responsibility as being the opposite of corporate social responsibility and approached discussions from this perspective.Questions like what is the lack of corporate social responsibility? When a company lacks corporate social responsibility does it have a negative effect on their financial performance? What sort of shortcoming results in the biggest financial loss? Does the media play a role in a corporation's financial performance? These questions are not just for scholars to discuss and find answers to but are also the concern of the public.First,by analyzing the relevant literature on the lack of social responsibility of corporations with a focus on those based on the contract theory to explain this phenomenon,the use of stakeholders and external theories will all be used in to define the concept of the lack of corporate social responsibility and dimensional division.Juxtaposed with the 2016 sample of 347 Shanghai-Shenzhen-A-Shares listed companies displaying a lack of corporate social responsibility from the collected data a conclusion can be explored.The data consists of information on corporation's lack of social responsibility and media reputation,a closer look on ownership,economic dependence,and social relations of enterprises.The reports on lack of social responsibility and media reputation were evaluated and each company received an overall score.A multivariate linear regression model was constructed to use Excel and SPSS22.0 for data processing and empirical analysis to further explore the relationship between corporate social responsibility gaps and corporate financial performance.This will be used in conjunction with the theory of signal transmission,allowing us to explore the role of media reputation in regulating corporate social responsibility and financial performance.The empirical research results allow us to draw three conclusions.First,of the three dimensions of corporate social responsibility,the lack of corporate social responsibility for ownership and economic dependence will significantly reduce the financial performance of the company,and the lack of social responsibility for corporate social benefits will be reduced.Second,the public reputation of the corporation has a significant effect on the financial performance of the company.Thirdly,in a model of social responsibility deficiency,varying the media reputation of a corporation can result in weakening the relationship between the lack of ownership of social responsibility and corporate financial performance,as well as the relationship between economic dependence and the lack of social responsibility and financial performance.Lastly,there is no significant regulatory effect with regards to financial performance.