The Influence Of The Combination Of Clothing Brand On Its Value

With the development of economic globalization,the increasing purchasing power of consumers has led to increasingly fierce competition in the consumer market.With this phenomenon,product homogeneity has made the business mode competition continuously innovating.This result has led to greater value of brand value,and the promotion of brand added value has become the core competitiveness of enterprise development.A single clothing brand has been unable to meet the diversification of consumer demand,so it is derived from the integration of industry and industry,and the interpretation between brand and brand.Clothing brands are used together.As a brand new brand strategy,it can bring surprises and new efficiencies when the process of brand equity promotion approaches bottlenecks.Through the fashion brand combination mode,we can enhance brand competitiveness in a short time,expand market share,improve brand image,reduce publicity costs and launch risks of new products.As a result,more and more enterprises have been supported by the combination of brands with less efficient investment.Based on the concept of brand association,this paper analyzes the background,the way of promotion,the effect and the reasons of the classic cases of the multi brand joint design form and the single brand joint design form,and summarizes the effect of the combination of clothing brand on its value promotion.Through SPSS,the data of the questionnaire survey were analyzed,and the effect of the combination of clothing brands on the value was verified from the aspect of brand matching and consumer involvement.The opinion and development direction of the combination of clothing brand are put forward to provide reference for the implementation of the joint strategy for Chinese clothing brands.