Analysis Of IQIYI "Original Stickers" Advertising Features

With the development of online video platforms,online video advertising has also attracted more and more attention.Among many forms of online video advertising,“Original Sticker” advertising has achieved a sensational effect once it is launched in its unique form.Online video advertising is not only an important choice for advertising brand communication,but also the main source of income for online video platforms.This article is divided into five parts to analyze "Original stickers" ads.First,the first part reviews the general situation and development trend of online video advertising,and explains its market size and development prospects through data analysis.The second part then summarizes the realistic basis and theoretical background of the rise of “Original Stickers” advertising,through different forms.Explain the rise of "Original Stickers" advertisements.The third section will conduct an empirical analysis of the "Original Stickers" advertisements of the i Qiyi major hit series from 2016 to 2017.The fourth part mainly analyzes the existing advertising forms,main content features,and advertising results of “Original Sticker”advertising.The fifth part proposes communication strategies for advertisers and online video websites of “Original Sticker” advertisements.Video advertising proposes reflection and normative advice.Online video advertising has great potential.It may surpass television media in the future and become the largest form of advertising in the market.Because of its interactivity and diversity,it has high marketing value and dissemination value.