Study On Development Strategy Of Wuxi Rural Commercial Bank

Wuxi Rural Commercial Bank rooted in Wuxi City for more than 10 years,Jiangsu Province is also a long history of local rural commercial banks.Since the establishment of Wuxi Rural Commercial Bank,it adhere to the accurate market positioning,and appropriate and reasonable grasp the strategic development opportunities,and then deepen the transformation and innovation,and to revitalize the local economic development as their responsibility,in addition,to serve the "three rural",Small business services,serving the public as a purpose,so as to continue to do bigger and better.As of the end of 2016,Wuxi Rural Commercial Bank has a total of 62 sub-processing,with 52 branches,with a branch,and has a directly under the business department.It can be seen that the development speed of Wuxi Rural Commercial Bank is very fast,and also achieved very good performance.However,with China's macroeconomic regulation and changes in the business environment,making the future development of Wuxi Rural Commercial Bank faces new opportunities and challenges.As the Wuxi Rural Commercial Bank is a small and medium-sized commercial bank,then,how to accurately position in the fierce market competition environment,how to develop according to their own development of appropriate business development strategy,and how to obtain financial market competitive advantage,these willl be the focus of this paper.In this paper,the development strategy of Wuxi Rural Commercial Bank is taken as the research topic.First,the development history,characteristics and current situation of Wuxi Rural Commercial Bank are studied,and then the problems faced by Wuxi Rural Commercial Bank under the new situation are pointed out.The problem is based on the SWOT analysis method to study and analyze the advantages,disadvantages,opportunities and threats of Wuxi Rural Commercial Bank,and mainly study how to improve the market competitiveness and gain more market in Wuxi under the new economic situation Share and so on.According to the relevant research,we put forward the "better service customers,better return shareholders,and then the achievements of employees,better for social dedication;seize the new opportunities for China's economic transformation,build a better community retail banks,Community common development and growth " mission,and further shows the " cross-regional development and build our leading community retail banking," the relevant vision,and finally,combined with the actual situation of Wuxi Rural Commercial Bank reasonable development of the company's future development strategy,The company's business strategy,the company's functional strategy,and how to implement these strategic functions of the specific operational programs.Through the comprehensive,in-depth and systematic research on the development strategy of Wuxi Rural Commercial Bank,we can not only effectively promote the relevant theories of strategic management in China and the practice management of Wuxi Rural Commercial Bank,and then guide the health of Wuxi Rural Commercial Bank,Stable and sustainable development.Moreover,the research and management practice of Wuxi Rural Commercial Bank can effectively provide reliable and useful experience and suggestions for the future development of other similar commercial banks.