Research On The Synergistic Effect Of Pingan Group

At present,with the development of the global financial liberalization and diversification,mixed operation has become the mainstream of the global financial development trend.Some of the major developed countries in the world have formed their own distinctive development paths and modes of financial holding companies.Domestically,in the context of separate supervision,the rapid development of the shadow banking in recent years has created the actual "mixed management".With the deepening of the reform of financial regulation,the pace of financial reform in our country will be accelerated.The combination of financial mixed operation,industrial capital and financial capital will become an important trend.With the arising of financial model of the whole industry chain,the financial development model,represented by financial holding companies(multi-licenses and even full-license operations),will become an ideal choice for the mixed operation of financial industry in China.Among them,the effective use of the internal synergistic effect is the crucial factor leading to the flourishing of financial holding companies.How financial holding companies can achieve effective collaboration in strategic decisions,daily operations,and financial management and how they can effectively avoid all types of risks and give full play to their diversified advantages and improve the overall competitiveness of the group companies and their subsidiaries are the focuses of the current research.With the internal synergistic effect of financial holding companies as the point of entry and through combing and studying some current domestic and foreign relevant theories,this paper has thoroughly explained the basic characteristics and implementation approaches of the internal synergistic effect of financial holding companies.Mainly via qualitative and quantitative analysis and practical researches,the paper has conducted in-depth analysis with regard to how internal synergisticeffect of China's Pingan Insurance(Group)Co.,Ltd.(hereinafter referred to as the "Ping An Group")has played its role in such aspects as strategy formulation and implementation,business management and integration,financial control and collaboration,brand building and sharing and the problems and challenges faced by Ping An Group's internal synergistic effect.Then,it has further proposed countermeasures and suggestions based on the comprehensive evaluation of the Group's synergistic effect.