Research On The Personalization Orientation Of Xinjiang Dairy Brand

Xinjiang dairy industry is a major characteristic industry in Xinjiang.In or der to improve its extensive production and operation model,convert the advan tages of Xinjiang dairy milk source resources into Xinjiang industrial advantage s,and further increase the market share and market premium effect of Xinjiang dairy industry,it is necessary to build a regional strong brand.Studying the personalized positioning of Xinjiang dairy brands is to unders tand the current status of brand positioning in Xinjiang dairy industry,investiga te and study the personality of leading dairy brands in Xinjiang,and analyze t he process of personalized positioning of leading dairy brands in Xinjiang,so as to provide constructive suggestions for the lack of personalized positioning of dairy brands in Xinjiang,and thus enrich the Research on Xinjiang Dairy B rand Related Fields.This article chooses Xinjiang Dairy Brand as the research object.First of all,in the introduction part,we will discuss the research background,research significance,domestic and foreign brand personalized positioning theoretical res earch review,research content,research methods and innovation points.Secondl y,it summarizes the concepts contained in two aspects of brand personalization positioning,and defines the meaning of personalized positioning on this basis,which provides a theoretical basis for the study of the personalized positionin g process of Xinjiang dairy brands.Thirdly,through analysis of the status quo of brand positioning in Xinjiang dairy industry,the division of consumer dem and in Xinjiang dairy brands,target market selection and analysis of competito rs,the status quo of Xinjiang dairy brand positioning problem,and analysis of the current market position and ownership of Xinjiang dairy brands Competiti ve Advantage.Fourth,the study of Xinjiang dairy brand based on the company's brand personality and consumer-based brand personality,analysis of Xinjiang dairy brand personalization positioning important factors.Fifth,analyze the pro cess of personalized positioning of Xinjiang dairy leaders from four aspects: consumer-oriented products,personalized marketing,personalized public relations,and specific competition.Sixth,constructive suggestions are made on the defici encies in the personalized positioning of Xinjiang dairy brands at this stage.This article analyzes and studies the personalized positioning of dairy brands in Xinjiang and finds that brand personalization helps Xinjiang dairy brands to p rovide more personalized brand development strategies in consumer market anal ysis,target market selection,and competitor analysis.Dairy brands create mark et competitive advantages,providing new ways of positioning and developing n ew strategies for Xinjiang dairy brands.