Study On The Ethics Of The Virtual Reality Advertising

VR(Virtual Reality)technology is a kind of simulation technology.It can generate a virtual situation through a computer.In a digital environment that is highly similar to the real environment,users only need to wear relevant equipment to interact with things in the environment.High degree of immersion,interaction,and constructability are important features of virtual reality technology,and its content products can be presented to the audience through the sensory media such as computers and mobile phones.The natural fit of advertisements makes the combination of VR technology and advertising become a major factor.The role of VR advertising has become increasingly prominent,but due to the inherent utilitarian nature of advertising,VR advertising is still not immune to the paradox of economic development and ethical misconduct.Advertising ethics is the ethical norm and code of conduct that must be followed in all advertising activities.It can guide and protect the healthy and orderly development of the advertising industry.Therefore,VR advertising ethics is the adjustment of interest relationships among VR advertising propagators(advertisers,advertising companies,advertising media),advertising objects(advertising audiences),and advertisement supervision.It is necessary to establish that VR advertising participants can perform Guiding and Constraining Ethics and Code of Conduct.The introductory part of this paper analyzes and evaluates the research status at home and abroad,and gives a brief overview of the research background,research significance,research content and research methods.The second part mainly gives a brief overview of VR advertising and VR advertising ethics;The third part examines advertising ethics from the perspective of authenticity,values,and aesthetics of advertising,and summarizes the current ethical impertinence of VR advertising that has been highlighted in the context of specific advertising case analysis.The fourth part addresses ethical issues and ethics of VR advertising.The causes and hazards of the phenomenon are analyzed in detail.In the fifth part,we try to construct a set of VR advertising ethics system that can be put into practice in order to play a certainwarning and guiding role for the healthy development of VR industry.Advertising ethics as a discipline has a short history of development and involves less research.VR advertising is in an explosive growth phase and the industry outlook is promising.At present,the ethical issues of VR advertising at home and abroad are still limited to discussion,and there is no in-depth research and analysis.Therefore,this article attempts to research and analyze the ethical issues of VR advertising,hoping to enrich the research content of advertising ethics to some extent.