Study On Ethical Fault Of Advertisements In China

Economic development led to the emergence of advertising, but advertising in turn, accelerated the flow of goods. In China's growing advertising industry today, advertising has played a spread of consumption concept, the purpose of promoting the sale of goods. Advertising communication activities as a result of the diversity of its modes of transmission and dissemination of the contents of the broad scope, with all sectors of modern society are linked to produce, at the same time, deep into everyone's life. Sigh ads in people's unlimited energy and endless charm, the younger the advertising industry seems to have fallen into a loss of economic development and the moral paradox of dualism among the oldest. False advertising, sex ads, press advertising, advertising a series of from the moral code of ethics into the public advertising perspective, the advertising industry not only affects the healthy development of their own, but also for society as a whole culture has played a negative impact and undermine the whole moral atmosphere of society.In this paper, advertising and point of view of ethics, ethics in advertising at home and abroad anomie theoretical research results of a comprehensive study, based on the spread of current in the ad that exist in the performance of ethical anomie form, content and other issues and causes an in-depth study; In this paper, the issue of advertising strategies and moral anomie study, clearly advertising the legal system, administrative control, advertising and self-discipline and the spread of green advertising ideas and vision to look forward to the adoption of these theories put forward to the future of advertising ethics of our theoretical research and advertising Code of Ethics for the practice of building to provide a theoretical basis.