Research On The Optimization Of The Customer Relationship Management Scheme Of Shanghai Yijia Center

With the rapid development and improvement of information technology,China's commercial real estate market has formed a situation of fierce competition.The focus of competition between enterprises is no longer the quality,price and other factors,but the customer,who owns the customer,who will own the market.To meet the customer's demand for the product,it occupies a favorable competitive position and can improve the core competitiveness of the enterprise in the fierce market competition.Therefore,the level of customer relationship management will directly affect the development benefit of enterprises to a certain extent.How to maintain the benign relationship between customers and enterprises in a long term and how to improve the management level and service level of customers is the urgent problem for the management of enterprises.This article is based on the Shanghai Yijia Center as the research object.Based on the basic theories of relationship marketing theory,customer satisfaction theory,the research on customer relationship management at home and abroad is reviewed.Through the customer management status and customer satisfaction survey of Shanghai yijia center,there are many problems such as lack of understanding of customer relationship management,lack of customer relationship management institutions,collection and analysis of customer relationship information,lack of flexibility in customer relationship communication,and lack of effective evaluation and supervision mechanism.Among them,the inaccurate understanding of customer relationship management and the lagging of CRM are subjective reasons;the impact of Internet vendors and the competition of foreign retail giants are objective reasons.Based on this,the paper designs optimization scheme of Shanghai city center customer relationship management model,including the optimization principle,optimization process,and improve the customermanagement organization,customer classification and maintenance,reformating combination,commercial project positioning,customer data collection and other aspects of the design of specific content,and puts forward corresponding safeguard measures.This paper insists on customer as the center and optimizes the customer relationship management mode,so that Shanghai Yijia center will take the advantage in fierce market competition,and also provide references for other enterprises in the same industry to optimize customer relationship management.