Study On Customer Relationship Management System Construction Of XY Company

China engineering cost consultation industry is with the market economic system construction, from1990’s began gradually formed and developed, but the long-term planned economy, make engineering cost consultation industry has not entered truly commercialize operation stage, until2001from the restructuring began to implement market-oriented operation. After joining the WTO, China engineering cost consultation enterprises facing internal and external problems, how to attract, develop and retain customers, gain a competitive advantage.Western developed countries in many areas of the implementation of CRM, have made remarkable achievements. The number of domestic large and medium-sized enterprises, also achieved great success. The subsequent domestic rise of an introduction of the CRM boom, and contingent penetrate into more and more industries, but the engineering cost consultation industry in China as an emerging decentralized industry, has yet to implement CRM precedent. XY company as an engineering cost consultation industry, in order to win in the fierce competition market.The paper argues that the XY should explore the road suitable for the CRM.Which analyzes the engineering cost consultation industry to implement CRM background, research significance, and combining the current situation of XY company and development trend, elaborated in the XY carries out the necessity and the feasibility of CRM,on the basis of reading the previous research the literature, the use of theoretical research and empirical analysis of a combination of research methods, proposed XY Corporation to implement CRM system content and the method of construction, puts forward using the Balanced Scorecard as security and inspection CRM implementation tools, from the learning and growth, internal business process management, customer management and financial goal four level construction to implement CRM strategy map that build perfect information capital, organization capital, human capital, and through the company’s business process reengineering, customer value, customer demand for client classification, in the enterprise reasonable allocation of resources, to provide to meet customer demand for products and services, the ultimate realization of enterprise profit maximization.