| In this paper,the author studies on corporate social responsibility is the academic andsocial hot issues of mutual interest,the social responsibility of the referred to in this article,is in the process of business enterprise not only consider their own interests,also need toshareholders,creditors,employees,customers,government,communities and other groupsor individuals responsible for,out of them,because if the enterprise can't good businessoperation,so the enterprise should be Shared with their operating results.In the process offulfilling social responsibilities,enterprises can further obtain the support of differentgroups such as shareholders,which can help enterprises to establish a good socialimage.But in recent years,more and more about the lack of corporate social responsibilityevents was exposed by the media,these events will seriously affect the normal businessoperation,is not conducive to enterprise build good social image.Therefore,this paperstudies the social responsibility as the research content and discusses its influencingfactors,aiming at improving the importance of enterprises' social responsibility.Through the literature review can be found that most of the research at present ismainly the study of the relations between the two,two,for example,studying the relationbetween corporate social responsibility and corporate performance,or research therelationship between executive compensation and corporate social responsibility,at thesame time the three together to study literature is less.In this paper,executivecompensation is divided into short-term compensation(monetary compensation)andlong-term compensation(shareholding ratio),which has enriched the research content to acertain extent.Short-term monetary compensation,this paper not only discusses executivesexecutives long-term shareholding,the influence of the financial performance of corporatesocial responsibility,also study executive short-and long-term compensation effect on theregulation of financial performance and corporate social responsibility,has the innovation.Paper mainly adopts literature research and empirical analysis method,researchstatus at home and abroad are reviewed first,sorting and summary,defined in this paper,executive compensation,financial performance,after the concepts of corporate social responsibility performance,etc,and then on the basis of principal-agent theory,humancapital theory,incentive theory is put forward in this paper,the five research hypotheses,finally will use SPSS20.0.0 empirical test,tries to put forward feasible Suggestions for theenterprise,expect to bring certain reference function.In the empirical aspect,this paper puts forward five research hypotheses.I willdownload the data from the taian database screening,selected the total deep Shanghaia-share listed companies of 1918 sample data,which has 414,2012,478,2013,499,2014,2015,527.Through empirical research draws the following conclusions: 1)the enterpriseexecutive short-and long-term compensation can significantly positive impact oncorporate social responsibility performance,but long-term equity incentive to produce theeffects of the incentive effect is greater than the short-term monetary compensation;2)when the financial performance of the enterprise is better,the enterprise is willing todevote energy and resources to the social responsibility;3)the more enterprise short-termmonetary compensation offered to senior managers,enterprise financial index and thesignificant correlation between social responsibility index,Com can adjust ROA and therelationship between CSR,produce a positive effect;4)hypothesis 5 of this paper did notpass the empirical test in the end,so as to improve the shareholding ratio of seniorexecutives,and there was no significant positive regulation effect on the financialperformance of ROA and CSR.Suppose five was not reason may have two,one may be theenterprise's equity incentive degree is small,so there is no obvious incentive to executives,and then no can enhance ROA and the relationship between the CSR;2 May be long-termsalary incentive and long-term financial performance,enterprise long-term compensationoffered to senior managers,executives are indeed had an incentive effect,but the incentivemay delay,or perhaps equity incentive to after a certain time to produce obvious effects.Finally,the conclusion on the basis of the empirical test,this paper puts forward fiveSuggestions,respectively is the enterprise should improve the degree of attention to thesocial responsibility,enterprises should raise the degree of equity incentive,enterprisesshould improve their pay structure,enterprises need to optimize the compensation ofappraisal system,enterprises should strengthen internal supervision system and so on.Theauthor hopes that through the research of this paper,it can provide reference forenterprises,and promote the enterprise to improve social responsibility performance. |
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