Research On The Motivation And Financial Performance Of Indo-Ji Media

With the continuous development of China's market economy,more and more enterprises want to access capital market financing through listing,and use capital market sufficient funds to enhance their competitive power.However,under the current policy background,a series of constraints such as high threshold,strict conditions and long queuing time have caused enterprises to turn their eyes to the shell.The backdoor listing audit is relatively simple,and the success rate is low.In recent years,the cultural media industry has developed rapidly.The state administration has also promulgated relevant policies to promote its reform and development.In 2014,the ministry of culture,ministry of finance and central bank jointly issued "on deepening financial cooperation culture opinion","support cultural enterprises through capital market financing,financing and merger,acquisition and reorganization" again."Encourage cultural enterprises to merge and restructure,and realize the cross-regional,cross-industry and cross-ownership integration of cultural capital" and other targeted policy opinions.However,it is necessary to further discuss and analyze whether the methods such as listed financing and merger and acquisition can actually improve the financial performance of enterprises and improve the economic benefits of enterprises.This article selects the under the background of 2014 national policy support,mark media high gold food listed backdoor case,through the backdoor listing agent and solutions,backdoor listings before and after the change of the short-term market performance and long-term financial performance analysis and evaluation,investigate whether the backdoor listings to improve financial performance and improve enterprise economic benefits.Firstly,this paper defines and introduces the concept and theory of backdoor listing,and lays a theoretical foundation for case analysis.Then,the reasons and trading scheme of backdoor listing are analyzed in detail.Then,focus on analysis and evaluation backdoor listings before and after the change of the short-term market effect and long-term financial performance: through events analysis analysis backdoor listings event brings to the enterprise market cumulative excess yields to evaluate short-term performance,draw a backdoor listings for shareholders and investors in the short term the conclusion of a huge wealth effect;With the change of the relevant financial indicators and performance and eliminate the backdoor listing the factors that affect the industry average of comparison,draw a backdoor listing mark media profit ability,debt paying ability,growth ability has a different level of ascension,but operating ability did not significantly improve conclusions;Through the analysis of EVA evaluation,it can be seen that the company's ability to create value is increasing rapidly.Finally,combining with the evaluation results and the related theory of financial performance,for the entire case study from choosing the right way,shell resource and backdoor listings put forward reasonable countermeasures and Suggestions to prevent risks,for the plan or backdoor listing of enterprises to provide a reference.