Internet、Reform Of Export Mode Of Firms And Influence

Internet can spread and search information in a high speed way making it easier to establish direct contacts between buyers and sellers.So,internet may help enterprises get rid of trade intermediaries,from indirect to direct export,realize reform of export mode.At the first of all,this paper is based on the heterogeneous manufactures' trade model proving the reform effect of internet through embedding the impact of the internet to trade,and presents three core propositions.First,internet can reduce the fixed cost of export,causing the reform of export mode from indirect export to direct export,achieves reform of export mode;Second,export profits,sales quantities and revenues are all showing an upward trend after occurring the transformation of firms export mode;Third,the increase of export profits caused by use of internet enhancing the ability to fight risks and increasing the survival probability of enterprises in international market.Next,we study the influence of internet on reform of export mode with the matched data of China's industrial firms and customs import and export trading records of 2001 to 2006.Before the imperial test,we count the number of two types of export mode and the application of internet in different export mode.The results showing that the proportion of direct export firms accounting for total number of export firms increases year by year,but the proportion of indirect export firms accounting for total number of export firms decreases year by year.In addition,although the number of two different kinds of export firms which use internet increase year by year,but the proportion of direct export firms using internet is significantly higher than the indirect export firms using internet,and the gap is expanding year by year.Therefore,it can be preliminarily determined that there is a very close relationship between the use of internet and the choice of export mode,and firms using internet prefer to choose the way of direct export mode;Further,we verify the correctness of the suppose by constructing a metrological model,finding that internet can increase the possibility of direct export of firms,helping firms realize reform of export mode;Considering that if firms use internet,especially have their own website,will have higher technical level and productivity,therefore have a high possibility of reform of export mode,thus overestimates the effect of internet.So,this paper using propensity score matching(PSM)solve this problem.In order to avoid the traditional propensity score matching method emphasizing the similarity of firms in different years,we use propensity score matching method estimating the effect of disintermediation of internet by year.The results show that indirect export firms which use internet having a high probability of reform of export mode,after elimating the effects of other factors.Further,this paper not only tests the effects of internet on the change of export mode,but also studies the effects of change of export mode on firms' business performance.On one hand,internet causing export model shift has brought profound influence to enterprises,it can increase firms' trade volume and profits significantly.On the other hand,the grasp of the sales channel also makes enterprises export more sustained leading a dramatic increase of survival time in foreign markets.In order to solve the endogenous problems uses propensity score matching method to estimate,found that the above conclusions remain stable.This paper research reveals the export pattern change and its' dynamic effects caused by internet,and provides a decision-making basis for implementation of the strategy of "Internet +" at the same time.