A Diagnosis Study On Employer's Liability Insurance Business Of Generali China Insurance Company Guangdong Branch

Since the recovery of domestic insurance business in 1980,the development of China's insurance market has made remarkable achievements,but there are still many problems in the development process.From the perspective of the world insurance industry,the development level of China's insurance industry is still in its infancy.From the view of the development of the domestic insurance market,there are many problems,such as less competition subject,higher monopoly degree,lagging market development,and backward means and means of service.It is an important task for us to promote the development of insurance market.The function of insurance is the transfer of risk.The basic attribute of its guarantee function is to improve the ability of the society to bear after the damage."The State Council's opinions on speeding up the development of modern insurance service"(known as the ten new country of the insurance ")is officially released.Remarkable is that the insurance industry is no longer a narrow sense of the industry concept,especially the high attention to people's livelihood has become the biggest highlight of the opinion.With the implementation of the document,the insurance industry will increasingly be closely linked to the people's livelihood and affect the lives of every ordinary people.In January 2018,the China National Federation of trade unions completed the survey of eighth national staff and workers,the total number of workers in China has reached 391 million.The State Council issued the national occupational disease prevention and control plan(2016-2020 years).The coverage rate of industrial injury insurance reached over 80% by 2020.The employer liability insurance,as a kind of commercial insurance,is a necessary supplement to the social insurance industrial injury insurance.It plays a positive supplementary role in the economic compensation that the workers can obtain during the work injury,and also provides a powerful tool for the employer to transfer the risk of industrial injury in the operation.Under the specific conditions of security,the employer's liability insurance can make the injured employee get more civil compensation,improve the compensation level of labor injury,and give full play to the social management and relief function of the insurance.Therefore,all property insurance companies are actively carrying out the employer's liability insurance business,and strive to carry out corporate social responsibility.Since its opening in 2012,the Guangdong branch of Sino Italian property and casualty insurance company has grasps the market opportunity and develops the employer's liability insurance business with the characteristics of local channels.On the basis of the analysis of the status of the employer liability insurance business,this paper makes a diagnosis of the present situation of the development of the employer liability insurance business with the Guangdong branch of China and Italian financial insurance for more than 5 years.Through a variety of forms,such as questionnaire survey,in-depth interview and data analysis,the employer liability insurance in Guangdong branch of China and Italian finance insurance company is combined in the product portfolio.The operation process,business expansion and risk management problems are comprehensively diagnosed and analyzed.Finally,considering the market status quo,we put forward feasible solutions and countermeasures.In the aspect of product design,it is proposed to encourage product innovation,to establish an innovation incentive system,to update the product in a timely manner,to keep up with the pace of market development.In the operation process,it is suggested to establish a standardized process and to strengthen the propaganda,so that the business will transform the external demand effectively;the development and upgrading system supports the business development and continuously improves the operation efficiency.Rate and frontline support;in terms of business development,adhering to the "integrity management,professional services" business philosophy,to build the core competitiveness with shareholders underwriting technology;response Internet plus,rich channel resources,through the Internet in the east to bring new business breakthroughs;in risk management,strengthen risk management and control requirements,Improve the quality of underwriting,maintain sustainable business development,attach importance to risk management,and establish regular review system.On the one hand,it provides the theoretical basis and reasonable suggestion for the sustained and healthy development of the employer liability insurance in Guangdong branch of China and Italian finance insurance.On the other hand,it is of great significance for the business management of the employer liability insurance in the same industry.