Study On The Development Strategy Of Employer's Liability Insurance Business Of J Property Insurance Company

As one of the three financial mainstays,Insurance industry has functioned as a role of "stabilizer" in different industries in our country.In 2014,the State Council issued several opinions on speeding up the development of modern insurance service industry(the "ten new national insurance articles"),which pointed out that speeding up the development of modern insurance service industry would improve the modern financial system,promote the expansion of social employment,promote the upgrading of economic quality and efficiency,innovate social governance,ensure the stable operation of society,enhance the sense of social security,and improve the people's livelihood Quality of life is of great significance,and the function of liability insurance to resolve conflicts and disputes is proposed.Therefore,insurance industry has become an essential part of the livelihood project instead of the narrow meaning of risk transfer.In 2018,the National Federation of trade unions issued the eighth survey data,which shows that the total number of employees in China has reached about 391 million.According to the research and statistics of the school of law of the Chinese Academy of Social Sciences,labor disputes are a major cause of group incidents in China.Therefore,the study of how to resolve social conflicts through employer liability insurance has a certain application value.This paper bases on the relevant theory of enterprise development strategy,combines with the current situation of employer's liability insurance business of J property insurance company,this paper analyzes the employer's liability insurance business of J property insurance company in an all-round ways by using the methods of AHP,SWOT and Porter's five forces analysis,and determines the main restrictive factors affecting the development of the business,and proposes optimization at the points of underwriting,settlement of claim,human resources,compliance and other aspects.This article mainly includes seven chapters,which the first chapter is the introduction;the second chapter is the main basic theories;the third chapter states the current situation of employer's liability insurance business of J property insurance company;and to the fourth chapter it introduces the analysis of the development of employer's liability insurance of J property insurance company;the fifth chapter talks about the choice of employer's liability insurance business development strategy of J property insurance company;the sixth chapter is about the implementation of the employer liability insurance business development strategy of J property insurance company.And the last chapter is the conclusion and prospect of insurance industry.Base on the observation of the current situation of the employer's liability insurance business of J property insurance company,this paper finds out that there are still some problems in the development of the employer's liability insurance business,such as the management level still have room to be improved,the efficiency of underwriting is not high,the financial management capacity is weak,even the customer service environment needs to be updated.Considering about the main reasons of above situations,they may aroused by the backward management measures;low ability of precise policy-making;the prominent contradiction between scale and quality development;the low risk awareness of our customer's;the management group still gambling in the financial assessment;and the individual's ideology is not changed,the implemented of top-level's design,in addition to the imperfect legal system.According to the problems mentioned above,this paper designs a development strategy,which puts forward several practical suggestions,such as building a differentiated marketing strategy;cross selling among different products,thus helping customers get an all-rounded protection;digital equipment armed companies enables them get high-quality development and transformation ability.The writer promotes business classification,thus the whole process of underwriting risk will be under control.And the writer points out improving the system,creating a standardized customer experience must be enforced.The paper also puts forward four guarantee measures for the effective implementations,employee,finance,technology and culture.It has certain guiding significance for the development of employer's liability insurance in the insurance industry.