Research On The Key Constraints To The Development Of Agricultural Products E-commerce In Xinjiang

In the 1990 s,the information technology represented by the Internet and computers was unprecedentedly applied and developed.Not only has it greatly promoted changes in the political,economic,and cultural spheres,it has also penetrated into all aspects of social life,influencing human life and modes of thinking,leading people in buying clothes,finding food,accommodation,travel,and tourism.Positive change.In the past decade,information technology has suddenly emerged as a new type of e-commerce in the business sector.With its timeliness,convenience,and openness,it has continuously squeezed the real economy and subverted traditional trade methods.Xinjiang has a vast territory and abundant products.It produces a wide variety of agricultural products and is of excellent quality.However,because of production decentralization,lack of scale,lack of uniform standards,and obvious seasonality of agricultural products,strict requirements for preservation,etc.,there has always been a predicament that the circulation channels are not smooth,which has had an extremely profound negative impact on the development of agricultural economy in Xinjiang.The emergence of e-commerce,through the integration of information technology means the production,supply and marketing of all parties,to a large extent,to improve the current situation of poor sales,to provide a feasible path to solve the difficult problem of agricultural products sold.The purpose of this paper is to identify the key factors that restrict the development of Xinjiang's agricultural products e-commerce business.Based on this,it has targeted and put forward feasible suggestions in order to promote the healthy and orderly development of agricultural electricity suppliers in Xinjiang.First,the concept was defined,the research scope of this paper was clarified,and then the current development status of domestic and Xinjiang agricultural product e-commerce was separately elaborated,focusing on development scale,policy environment,parkconstruction,support system and other aspects.From the perspective of the seller,the article takes the enterprises and individuals that sell agricultural products on the Internet in Xinjiang as the research object.Under the premise of reading the literature and referring to the existing scientific research and argumentation,it has targeted and organized field research to effectively inspect the Xinjiang agricultural products.The current difficulties faced by the network operators are facing difficulties,and accordingly combing out the many factors that affect the development of Xinjiang's agricultural electricity suppliers.At the same time,questionnaires were designed based on the influencing factors,and based on the data fed back from these survey questionnaires,an empirical study was conducted on the factors affecting the development of e-commerce in agricultural products in Xinjiang.Through factor analysis,it is concluded that the factors that restrict the development of Xinjiang's agricultural products e-commerce business from strong to weak are the trading object factor,trading environment factor,trading subject factor and trading platform factor.In order to clarify the primary task of promoting the development of e-commerce in Xinjiang's agricultural products,according to the score of each index on its common factor and the significance of the mathematical model of factor analysis method,this article further elaborated the degree of restriction of various indicators on the development of e-commerce in agricultural products in Xinjiang,among which The top three impact factors are the low level of product standardization,the imperfect product traceability system,and the low degree of product branding.In the end,the article proposes a scientific and feasible solution to the dilemma that Xinjiang's agricultural products e-commerce is facing.This article has improved the academic achievements of Xinjiang's agricultural products e-commerce field,especially the quantitative research on the current situation of scarcity,digging out the prominent shortcomings that restrict the development of e-commerce in Xinjiang,and pointing the direction for the future development of Xinjiang agricultural product e-commerce,and the introduction of relevant policies and policies.The tilt of funds provides a reference basis to provide guidance for significantly improving the effectiveness of e-commerce in rural integrated demonstration projects.