A Study On The E-commerce Model Of Agricultural Products And Its Influencing Factors

E-commerce model of agricultural products is a complicated process.Different operational models have different impacts on every single part of the E-commerce.Because of the uniqueness of the agricultural products,and the special needs for transportation and saling,the choice of the Agricultural E-commerce model will involve the integration capability of the whole industrial chain,the decision-making abilities of the operator,and the market judgment.Through the comparison of the research results that domestic and overseas scholars studied on the Agricultural E-commerce,we got the information that the related researches are very few,the main study appeared in 21 st century,and the studies have been flourishing in recent years.China had become the most important researchers as its huge agriculture.Scholars 'research mainly concentrates on the actual operation of the Agricultural E-commerce in different regions.However,relevant research on the choice to the mode of Agricultural E-commerce are lack.This paper focuses on the choice of the Agricultural Ecommerce mode,and the way to achieve positive market responded efficiently at different stages.This paper is based on the basic model of E-commerce,and discusses the typical models of Agricultural E-commerce in China for characteristics of agricultural products.Through the discussion of the typical models such as Suichang Model,Ling'an Model,Tongyu Model,Chenxian Model,Private Custom mode,Contract Agriculture,Agriculture industry alliance,e-commerce order agriculture mode,agriculture industry alliance model of agricultural products,we find the factors and limitations that affect the development at different stages.This paper aims at finding the influencing factors such as transaction parties,transaction object,trading platform,target population,trading environment,market operating capacity,optimization capability which affect the selection of the pattern at different stages,and offering suggestions about the Agricultural E-commerce development with subjective and objective.