An Empirical Study On The Effect Of Strategic Differences On Firm Performance

With the rapid development of China's cultural industry in recent years,the current cultural industry can lead the country's GDP as a whole,which also benefits from China's focus on strengthening cultural industry support.From the data point of view,the value-added of China's cultural industry in 2014 reached a value of 2.4 trillion yuan,which also accounted for 3.7% of China's GDP that year.Among them,the development of cultural industries in Beijing,Shanghai,Guangdong,and other regions accounted for a large proportion,which effectively promoted the development of China's cultural industry.With the continuous development of Internet information technology,the current "Internet +" and "Cultural +" strong combination,it not only become the most effective driving force in the current supply-side reform,but also the main economic restructuring and structural reform under the new normal way.The continuous improvement of the level of public cultural services in China has also created the conditions for the vigorous development of the literary and artistic creation industry and other cultural industries.The industry is thriving,and there is a hundred schools of thought,reflecting our country's cultural self-confidence.As an emerging industry in China today,the cultural industry has been supported and encouraged by the country.The emphasis on the development of cultural industries is an inevitable trend.As a real estate development company,Wanda Group adopts an aggressive expansion strategy to enter the cultural industry.It not only responds to the country's call,but also receives a huge return on investment and greatly enhances corporate performance.Therefore,it is of practical significance to focus on the choice of corporate strategy and its impact on corporate performance.On the basis of reading a large number of related specifications and research literature,this article draws on the ideas and methods of strategic related theories,and uses 61 listed companies in China's cultural industry in the five-year period 2012-2016 as research samples to deeply discuss the relationship between strategic differences and corporate performance.,and introduced environmental uncertainty as a mediator variable,built amodel between the six variables of strategic diversity,corporate performance,environmental uncertainty,company size,equity concentration and property rights structure,with the aid of statistical analysis software SPSS21.0 The empirical analysis of the model was conducted by multiple regression analysis and mediating effect tests.The results of the study found that:(1)Strategic differences are related to corporate performance.The greater the degree of corporate strategic differentiation,the greater the fluctuation of corporate performance.(2)Environmental uncertainties have a mediating effect between strategic differences and corporate performance,and play a part of mediating role.(3)Under the influence of external environmental factors such as national macro-policies,there is a positive correlation between strategic differences and the extremes of corporate performance.This shows that corporate performance as an indicator of whether companies can better profitability,in order to allow enterprises to better choose the appropriate strategy to obtain greater and more stable profits,companies need to increase the disclosure of strategic information,according to their own The sector's industry chooses appropriate strategies and guides the market to continue to play a fundamental role in the allocation of resources.