Comparative Study On The Circulation Efficiency Of Agricultural Products From The Perspective Of E-commerce

At present,the major contradiction of agricultural products industry in China has been transformed from the production field to the market.The development of agricultural industrialization not only improves the planting and harvesting efficiency of the agricultural products in the production stage,but also makes a great contribution to the improvement of the circulation efficiency of the agricultural products from the point of supply chain.In the reform tide of planned economic system to market-oriented,China's agricultural product circulation pattern also changes with each passing day.The reform of science and technology development and business models provide new channels for the circulation of agricultural products.The addition of new trading modes such as CunTao and E-commerce is increasingly enriching the circulation of agricultural products.How to measure and evaluate the circulation efficiency of current agricultural product in our country is the basis and premise of agricultural products circulation efficiency ascension.Through literature research and on the basis of predecessors'research,this paper focuses on the in-depth discussion of the following four aspects:firstly,determine DEA model to calculated efficiency of the measurement data,and use DEA—BC~2 model and Malmquist index to make the data itself gets more explanatory in objective and scientific quantitative research.Secondly,it designs and tests the efficiency of index system of the current status of agricultural products so that the updated system is more in line with the current situation.Thirdly,make comparative analysis of the distribution efficiency index and decomposition index of agricultural products——before and after the introduction of e-commerce factors.According to the analysis of the annual change of efficiency and the regional differences in the east,middle and west regions of China,this paper has tried to get the inner reason.At the same time,through the clustering analysis of the total factor productivity of agricultural products in various provinces and cities,and provinces with outstanding performance,this paper the find the internal dynamics reason to explain the changes.Fourthly,the efficiency of agricultural products is used as the regression model for the dependent variables and input index data as the independent variables to explore the quantitative relation between the specific factors,and the improvement direction is indicated for the improvement of the circulation efficiency of the products.Through the above quantitative research,this paper finds that:firstly,before the accession of e-commerce,the circulation efficiency of agricultural products in our country is the highest in the east,the second in the middle and the bottom of the west,and the situation has changed dramatically after the accession of e-commerce,showing that the western efficiency is the first,the eastern second and the bottom of the middle.Secondly,after the addition of e-commerce,the change of the national average TC index increases,while the SEC and the PTEC change decrease,resulting in the increase of the Total Factor Productivity of the circulation efficiency.Thirdly,Shanghai ranks first in the distribution efficiency of agricultural products after the addition of e-commerce,and the e-commerce has increased the circulation efficiency of agricultural products in Chongqing,Xinjiang,Ningxia,Qinghai and other provinces in the west to directly contributes to the efficiency improvement of the western region.Fourthly,the reason for the above changes is that the Internet technology itself is more innovative,getting shorter innovation cycle,weaker space restriction and lower maintenance cost.Therefore,increasing the circulation efficiency of agricultural products needs to continuously improve the investment structure of agricultural products,increase the investment in modern science and technology,broaden the distribution channels of agricultural products,give the workers more freedom to choose,innovate the distribution of agricultural products,increase incentives for enterprise innovation as well as personal entrepreneurship and continuing to promote social innovation.