Research On The Reform Model And Performance Of Mixed Ownership Of CUN Company

Under the socialist economic system with Chinese characteristics,the reform of state-owned enterprises has been paid attention to by domestic and foreign scholars.With the deepening of reform,the problems in the reform process are becoming more and more obvious.The reform model of mixed ownership of state-owned enterprises has promoted the core competitiveness of enterprises and ushered in better development.In the process of reform,the shareholding structure,financial structure and governance structure of the enterprise will inevitably change,which will affect the reform performance.In this paper,CUN,one of the three major companies in China's basic communication enterprises,is selected as the case study object to study its mixed ownership reform model and performance.Mainly using the literature methodology,event study method,case analysis and financial index analysis four analysis methods,to explore how CUN company through growing enterprise competitiveness,optimizing equity structure,improving corporate governance structure and establish a long-term effective mechanism of equity incentive model of mixed ownership reform of the enterprise.And analyze the performance of reform,including market performance and financial performance.Based on the analysis results,this paper summarizes the advantages of CUN in the selection of mixed ownership reform mode and the inspiration of improving the enterprise reform performance.The thesis is divided into five parts: the first part is the introduction,which mainly introduces the research background and significance,the research literature review,the research contents and methods,and the research ideas.The second part is related concepts and basic theories,including stakeholder theory,strategic alliance theory and principal-agent theory.The third part discusses the mixed ownership reform model of CUN.The fourth part analyzes the performance of the mixed ownership reform model of CUN.The fifth part is the conclusion and revelation.The research on the reform model and performance of mixed ownership of state-owned enterprises can provide reference experience for promoting the current supply side reform in China and other types of state-owned enterprises.