The Business Plan Of AB Company Medical Air Mattress Products Entry Into The Chinese Mainland Market

With the rapid development of China's economy,China has become the second largest medical industry market in the world and has maintained strong growth momentum.The aging trend of the Chinese population and the growing number of home-based care for the aged,all this has made the air mattress for patient pressure ulcers prevention,which has been dominated by the elderly,a very large market demand and potential.AB company,its products with advanced performance,high intelligent and materials more health and environmental protection,but due to the limited medical products in the Chinese market access regulation,has not been carried out any business in the Chinses mainland,in order to help its products can enter the Chinese mainland market and get continues growing,so choose this topic for studying.Under the above background,this article applies the method of theory combining with the actual,through the survey of AB company's basic situation and the characteristics of products,Chinese medical market macroscopic analysis,medical air mattress industry competitive analysis,and comparison of kibs related theory,reference and experience of each market entry mode,hoping to AB company to enter the Chinese market to provide advice and solutions,and through a series of research and analysis to solve the related problem for AB company several: strategy and into the concrete scheme model,target market positioning,marketing,and product profitability.The paper first defines the definition of related,has been clear about the plan of the research of the air mattresses belong to the medical devices,and then to China about the literature of foreign brand admittance of medical devices are studied,determine the mode of joint venture is most conducive to AB company products on the Chinese mainland market entry mode;Then to mainland China medical air mattress technique in the application documents study,to confirm the clinical application in domestic hospital medical air mattresses more extensive and cognitive degree is high,so the high-end hospital as the main target market;Finally through to the marketing system of study and analysis about the international business literature,coupled with AB company SWOT model analysis results,has been clear about the AB corporation's advantage is its advanced and high quality products and services,it has the disadvantage of high cost and lack of Chinese sales channels,and finally recommended product differentiation strategy,and application of marketing management in the 7P strategy worked out the plan of marketing,planning the operation of the project,finally made the relevant financial analysis,profitability forecast and risk prediction,completed the entire business plan.Through the research and analysis of the paper,the businesss plan of AB company's medical matress products entry into the Chinese mainland market,various financial analysis and risk analysis indicate that the project can be profitable and is a feasible scheme.At the same time,with the continuously development of the Chinese mainland medical market,more and more advanced foreign companies will entry into the Chinese mailand medical market,then in the hope the research method and research found of this paper that can bring valua enlightenment and reference for other companies of the choice of how to determine the entry mode,market analysis and determine the implementation,etc.,.