Technology Knowledge Acquisition,resource Bricolage And Affordable Value Innovation

For the development of economic globalization and the changes of world economic structure,more attention has been paid to great potential of consuming markets in emerging economies.There exists a large amount of middle and low-end consumer groups,who are price sensitive with certain expectations on the product values.As for constrains of resources and institutions,the enterprises in emerging markets need a peculiar innovation mode,which is affordable value innovation.It is an important way for enterprises in China to achieve affordable value innovations by external learning,especially by the advanced technologies,bricolage and consolidate the resources at hand to solve the new problems and catch new opportunities.It is a significant issue for Chinese enterprises to know how to reduce the production cost by technical knowledge acquisition,how to satisfy the market demands by the increase of technical knowledge,how to maximize the internal and external resources by bricolage and finally how to make a new solution by affordable value innovation.Only if the innovations achieved,continues competitive advantage will be obtained for the Chinese enterprise.This research aims to find potential relationships among variables and set preliminary hypotheses after reviewing and summarizing related research literatures on affordable value innovation,bricolage and technical knowledge acquisition.With the reference to previous study,we clarified the variable dimensions and made a questionnaire and adjusted questions according to the actual circumstances.We carried out the survey within 200 companies randomly selected in five regions for each,including Guangdong,Shanghai,Jiangsu,Zhejiang and Beijing.The survey was conducted within the senior management team or the junior & middle management staff who were familiar with R&D in their companies.Reliability and validity analysis,descriptive statistics,the common method deviation test and multicolinearity test were used to testify the reliability of the data.Meanwhile,correlation analysis and regression analysis were used to verify the hypothesis.The following hypotheses are verified by the study.There is a significant positive correlation between the technical knowledge acquisition and the affordable value innovation.The technical knowledge acquisition has significantly positive influence on bricolage.Bricolage has a significantly positive correlation to affordable value innovation.And Bricolage fully mediates the relationship between technical knowledge acquisition and affordable value innovation.The theoretical contribution of this research and innovation mainly includes the following two aspects.Firstly,in the perspective of resource-constrained innovation in the emerging market,the study explored the internal mechanism of affordable value innovation influenced by technical knowledge acquisition and bricolage,which contributes to the affordable value innovations theory.Second,data model was used to verify the internal mechanism of "technology knowledge acquisition,bricolage and affordable value innovation" and to indicate the mediation of bricolage,which develops bricolage theory and the behavioral theory of innovations in emerging economies.Based on the theoretical innovations above,the practical significance of innovation practice for the enterprises or start-ups in emerging economies is extended in meaning.Finally,we suggest the limitations of this study and future research directions,hoping to provide some ideas and reference for the research in the future.