Research On Synergetic Effect Of Merger And Acquisition Between Ctrip Net And Qunar Net

The development of science and technology has led to the development of the whole society.The scale of the enterprise is also bigger.The competition in markets is also getting f,iercer.In order to ensure that they are not eliminated,enterprises will take corresponding measures--merger and acquisition.It is not only China and even the global merger and acquisition activity is increasing.The criterion for judging the success of merger and acquisition is to see whether there is a corresponding synergistic effect.The synergistic effect is the basis forjudging the success of the merger and acquisition.But there are only a handful of successful mergers and acquisitions.This shows that merger and acquisition enterprises have not obtained the corresponding synergies.With the increase of China's merger and acquisition activity,the volume of transactions has also increased.In recent years,with the rapid development of China's Internet industry,the number and economic growth of online tourism enterprises in the Internet industry have increased.In order to catch up with the online travel industry in developed countries,China's online tourism industry has chosen merger and acquisition to expand its scale,increase its market share and strengthen its competitive power.But whether these effects can be achieved depends on the synergies after the merger,because it is an important basis for judging the success of mergers and acquisitions among enterprises.This article is based on the theory of merger and acquisition and the related theory of merger and acquisition,which provide the theoretical foundation for the later analysis.Then analysis the merger and acquisition case of Ctrip net acquisition Qunar net concretely.The background of the industry and the basic situation of merger and acquisition are introduced.This paper analyzes the motivations and determines the whole scheme of merger and acquisition of Ctrip and Qunar.The merger and acquisition plan includes the merger and acquisition type,the selection of merger and acquisition mode and the introduction of the whole process.And use the method of financial index(quantitative)and non-financial index method(qualitative)to evaluate and analyze Ctrip merger and acquisition on whether there is a synergistic effect,factors that impede the realization of synergies and how to improve synergistic effect from the four aspects of operation coordination,management coordination,financial cooperation and intangible assets.Finally,based on the case study and analysis,the paper summarized the conclusion of the merger and acquisition synergy effect of Ctrip.However,it also points out that while acquiring the positive effect of merger and acquisition,the negative effect of some merger and acquisition is also acquired,which means that there will be some merger and acquisition risks.In the end,this paper summarizes how to implement and improve the synergistic effect,how to improve the positive effect and reduce the negative effect,in order to provide experience and guidance of merger and acquisition for other Internet enterprises in the future.