Strategic Research On Transformation And Development Of Heilongjiang Branch Of ICBC

The transformation of commercial banks' development means commercial banks adjust their own business patterns and development ideas initiatively or passively when they face the changes of the external environment and internal adjustment requirements.At present,the external environment and financial ecological environment of commercial banks are changing profoundly.For a long time,commercial banks' development pattern is taking profits from saving-loan interest rate spread.However,the superposition of factors such as liberalization of interest rate,financial disintermediation,diversification of customers' needs,Internet finance and intensified competition severely challenge that pattern,and contribute to the external drive for the transformation of commercial banks development.Meanwhile,there shows not much innovation in business philosophy and management mode.Under such circumstances,China's commercial banks' management structure,business efficiency,asset quality,risk management,reform and innovation,human resources structure and network channel layout can be improved and optimized,which consists of the internal requirements of the transformation of commercial banks' development.Because of the external drives and internal requirements,commercial banks have to change the development mode,optimize the operation structure and innovate business types if they want to be vital,competitive and profitable.The Industrial and Commercial Bank of China branch of Heilongjiang province is the subject of study in this essay.It seeks goals and approaches of ICBC's transformation of development by analysis of its net profits,deposit and loan business,intermediary business,characteristics and causes of the profit model,problems in management development,external drive and internal requirements.This essay also proposes an overall transformational idea which contains asset quality upgrading,management structure optimization,business development innovation,and system mechanism reform.Furthermore,this essay provides concrete steps in the five the following fields: personal finance,corporate finance,asset management,Internet financial and human resources.