Marketing Strategic Research Of Liao Ning Food Company.Ltd

Liaoning Xibo Food Co.,Ltd.has been established for 23 years.It can be called the pioneer of domestic frozen meat industry.In the past 20 years,Xibo has been building and expanding the market.And with the advanced production technology and unique quick-freezing technology,create a deeply loved by consumers.The company gradually developed from a small manual workshop to a standardized production enterprise,its success is not only due to the strict requirements for product quality.At the same time thanks to the company's brand attention.Behind the full development of Xibo,the company also gradually encountered many development bottlenecks,including the lack of key areas of the company,lack of core products,channel too single and so on.These problems all belong to the problems of marketing strategy.Based on the above reasons,this paper will deeply analyze the problems existing in the current marketing strategy of Xibo Company.On the basis of studying and drawing lessons from the advanced marketing strategy theory at home and abroad,this paper puts forward the improvement and perfection of the company's current marketing strategy.This paper is divided into four chapters by combining theory and practice.The first chapter is the introduction,the research background and research issues raised.The second chapter mainly analyzes the current situation of the marketing strategy of Xibo Company.Firstly,it introduces the basic situation of Liaoning Xibo Food Co.,Ltd.Secondly,it expounds the marketing strategy of Liaoning Xibo Food Co.,Ltd.Finally,this paper analyzes the problems existing in the current marketing strategy from the aspects of the unclear market position of Liaoning Xibo Food Co.,Ltd and the lack of scientific decision making by the company's top management.Finally,this paper analyzes the problems existing in the current marketing strategy from the aspects of the unclear market position of Liaoning Xibo Food Co.,Ltd and the lack of scientific decision making by the company's top management.The third chapter mainly introduces the marketing strategy of Xibo Company.This chapter finds the target market of the companythrough the method of market segmentation,and positioning the target market.Finally.Reorient the marketing mix of Hippo to include products,prices,and channels.Promotion strategy refinement.Chapter 4th is the company's marketing strategy implementation security measures.This chapter mainly from the optimization of organizational structure and strengthen the management of human resources two aspects.To ensure that the company's marketing strategy can be effectively implemented.Through the marketing theory and the strategic theory,this paper makes a comprehensive analysis of the problems in the marketing of Xibo Company,and puts forward a set of science and norms at the end.The reasonable marketing strategy can be carried out in the future,in order to give full play to the advantages of Xibo Meat string in the market,which has important practical significance for the future development.