Study Of P2P Network Platform Based On The Theory Of The Asymmetric Information

With the rise of the Internet financial,P2 P network platform with new lending loan pattern come into a period of rapid development,and it has attracted the attention of scholars and research.After summarizing papers about P2 P network platform of scholars before,we can find that the scholars mainly concentrated in the P2 P network platform how to the develop healthily and the platform is faced with the legal issues.while this article research the adverse selection and moral hazard problems of P2 P network platform owing to information asymmetry in the P2 P network platform,and this research has an important theoretical and practical significance on the healthy development of the P2 P network platform and improving the information asymmetry theory.The domestic scholars have done some research in the insurance market,financial market,agricultural products market and e-commerce market.In this paper,it is the first time to take the information asymmetry theory to the adverse selection and moral hazard problems of the field of P2 P network platform.and in this paper,we study the manifestation of adverse selection and moral hazard problems with a new perspective.It not only can enrich the connotation of information asymmetry theory,but also can improve the research of P2 P network platform.I choose the Ezubao as a case in this paper,and I make an intensive study about its operation mode,customer orientation,Capital whereabouts and Bankruptcy reasons with using comparative analysis,literature analysis and other analysis methods.I fing that the Ezubao used its information advantages to forge financing lease information,to make affiliated enterprise guarantee and forge capital depository.Then according to the current P2 P network platform's problem causing by the asymmetric information,I throw out some suggestions from the perspective of regulation,the platform itself and the investors,such as puting forward guidelines for the management of Internet lending funds as soon as possible,strengthening to monitore the use of borrower's money and how to improve the ability of testing the platform's qualification for investors,etc.