Network Financing Platform Construction In Henan Province

China’s rapid development of small and medium enterprises is playing an increasingly important role in the whole national economy. But for a long time due to various reasons, its contribution did not match the received financial support. Financing difficult has been a universal problem that restricting the development of SMEs. The state has always attached great importance to this problem, since May this year, the State Council mentioned it seven times. On August14th, the general office of the State Council issued "the guidance that taking measures to alleviate the problem of high cost of financing". Then take comprehensive measures to alleviate the high cost of financing, and promote the benign interaction between the financial and real economy.The Internet finance be just unfolding, network financing have a brilliant future.This paper studies the Henan province network financing platform covers government departments, financial institutions, enterprises and intermediary agencies, four kinds of users. It also Includes important projects, investment projects, recorded projects It could do something such as online project screening, financing docking, evaluation and other functions.It could provide "based on normal, real-time docking" financial services for small and medium enterprises, financial institutions. Through the platform which is multi channels, open platform for financing, multi level, establish the long-term mechanism of bank docking activities regularly. Then there is situation of interaction that the government guidance, financial support, the integrity of the enterprise to participate.The research of this paper is the combination of the financing situation of small and medium-sized enterprises, the development trend of Internet financial and the platform strategy theory, theory with practice, analysis of existent problems in the current financing of small and medium-sized enterprises, especially the information asymmetry in the financing difficulty. Then do something to reduce financing cost, reduce the degree of information asymmetry, to find more financing channels through the network platform. Find money for high-quality project, and find project for the surplus funds. Then there is construction of normalization, effectively solve the enterprise financing inaccessible and unaffordable problems, Projects and funds could dock flexibly. At the same time, the introduction of government coordination, the platform could match bank financing docking with government coordination, and promote the development of local economy.