A Research On The Diversified Financing Strategy Of China Vanke Co.,Ltd.

With the development of China's economy,the real estate industry has become an important part of our national economy since 1990 s,supporting the continued growth of China's national economy,and affecting the overall operation of the national economy.As a capital-intensive industry,the real estate industry has the characteristics of large initial investment,long cash-conversion cycle and huge demand for capital,which requires real estate enterprises boast a well-organized supply chain.Nonetheless,such industry is confronted by the great pressure of the shortage of funds and the financing mode of the industry is much too single,hence it is of vital importance to tackle the issues of financing effectively.Firstly,by reviewing and referring to some basic concepts and finance structure theory that the development thereof is mature,briefly describing the development of China's real estate industry,discussing the status quo of China's real estate enterprises,the Author pointed out the main problems of the financing in China's real estate industry.Secondly,Since Vanke is the undisputed leader in the real estate industry in China,this paper selected such company as an example to be analyzed,relating the history of the development of Vanke in the past thirty years.By setting 2008 as a dividing line,the author described separately the main financing models and the features thereof,then compared the company with the whole real estate industry so as to analyze the financial conditions and the risks.Finally,this paper suggested some measures for solving the difficulties of financing in such industry so that the industry in China may grow stably and fastly.