Research On Brand Marketing Strategy Of Real Estate Enterprises In

The market economy is a melting pot.Only the survival of the fittest is believed in the market.Since the beginning of the new century,the Chinese real estate market has been struggling to get close to the market while there are still many problems that need to be resolved.Combining the characteristics of the times,opening up new businesses,and enhancing their overall strength,this is the development path that the contemporary real estate industry should take.The increase in the value of its own brand is undoubtedly one of the most effective means to win market share and stand out in the fierce competition.More importantly,with the continuous tightening of restrictions on purchase policies in major cities,real estate marketing faces greater difficulties,and brand marketing has become a marketing tool that major real estate companies must rely on.Only by establishing a brand that can be deeply trusted by consumers,can an unbreakable marketing mechanism be established in order to achieve a marketing competitive advantage for other companies in the downturn of the real estate industry.Based on this background,this article has carried out research on related brand strategy and marketing strategy,and analyzed the current development of the brand strategy of the real estate industry in China at the current stage,combined with the current social and economic development trends,and the real estate policy environment from real estate.Factors such as supply,market digestion,and government policies and attitudes analyze the factors that affect the current real estate marketing.Through analysis,efforts are made to find out the problems in the strategic development of real estate industry brand marketing.After the problems are found,the current real estate is combined.The solutions that companies can find,combined with theories,use a variety of sales resources to provide a reasonable solution.This article starts from the perspective of brand strategy and development research,and through the interpretation and analysis of past literature and data,fully understands the research results of past scholars at home and abroad,and the parts not covered in their research,through the exploration of specific cases.Combining various research methods such as analysis,we have conducted research on the issue of brand marketing strategies for real estate companies in China,hoping to find out the influence and role of brand effects in real estate sales,and find out the factors that influence real estate companies' brand marketing strategy.Company brand strategy marketing puts forward the best strategy.This article first put forward the concept of real estate brand and brand marketing and related theoretical support.Secondly,based on the study of the development process and the status quo of China's real estate industry,this paper also carries out a SWOT analysis and finally excavates the current problems in the brand marketing of the real estate industry.Then,taking Vanke Group as a specific case analysis object and combining theoretical basis,Vanke Group's brand marketing strategy was analyzed and the credibility of the research was improved.Finally,aiming at this,based on the analysis of choice,the corresponding marketing strategy implementation countermeasures are given.