Study On The Influence Of The Development Of "Internet+ Securities" On Medium And Small-sized Securities Traders And The Countermeasures Of Medium And Small-sized Securities Traders

"Internet +" represents a new type of economic pattern which gives full play to the optimization and integration role of Internet in the configuration of production factors.It involves the innovative products of Internet deeply into various aspects of the economy and society,enables the improvements in the creativity and productivity of all trades,and forms a new economic development pattern which widely depends on Internet as its infrastructure and enabling tool.Electronic finance is an inevitable trend for Financial Industry with the background of "Internet +" era.Nowadays,some very typical and representative business model such as "Alipay" have emerged in the market.In the securities industry which is a key component of modern financial system,main operational entities such as securities companies,financial information websites and securities system developers have carried out many attempts based on available resources and business features in the sector of "Internet +".These attempts,whether a success or a failure,have impacted the whole industry and changed the traditional structure of China's securities industry quietly.Since the medium and small-sized securities traders are in an inferior position in the market competition,their primary goal has always been to survive in the niche and further expand the business.In an era where the balance has been broken and traditional structure has been changed,it has significance for medium and small-sized securities traders to study the impacts by "Internet + Securities" business on themselves and what countermeasures they should prepare,if they want to achieve their primary goal.This dissertation analyzes the impacts by "Internet + Securities" business on medium and small-sized securities traders by ways of field study,case study and data analysis,etc,and put forward recommendations regarding how medium and small-sized securities traders should develop mitigations,face challenges and step out of comfort zone in order to survive and further expand business.