Research On The Development Of Internet Business Of Small And Medium-sized Securities Companies

With the continuous development of Internet Finance in China,traditional securities companies feel the agitation from the Internet.At present,the commission rate of the securities industry continues to decline,and the brokerage business income also continues to decline,which makes the traditional brokerage business model dominated by commission income come to the threshold of transformation.The small and medium-sized securities companies,due to various factors such as small asset scale,small business scope and weak anti risk ability,have narrowed their profit space and entered a bottleneck period of development.In this case,due to its characteristics of high efficiency,transparency,convenience and low cost,internet securities business is easy to innovate.Small and medium-sized securities companies can enhance their core competitiveness and transform their profit model through the transformation,innovation and development of Internet securities business,which is undoubtedly an opportunity for small and medium-sized securities companies to realize "overtaking in a curve".This paper makes a comparative study of the development mode of the representative Internet Securities Companies in the United States and Japan.At the same time,it uses the case analysis method to elaborate the representative securities companies of the domestic small and medium-sized securities companies.Based on the in-depth study of ZS securities on the way of corporate reform and transformation in response to the wave of Internet finance,it finally comes to the relevant suggestions on the business development and transformation of the small and medium-sized securities companies in the context of Internet finance.The main conclusions are as follows: 1.Focus on building wealth management ecosystem from four aspects of customers,products,services and channels,and build a broader one-stop financial service platform.2.Expand multi-level cooperation with Internet enterprises.3.Establish a unified account integrated financial service platform.4.Actively mobilize the direct investment,investment banking and OTC business departments to strengthen their investment in the field of Internet finance,so as to create conditions for subsequent technology upgrading,model innovation and resource integration.5.Actively explore the application practice in the field of information technology,build a service platform with mobile Internet technology,realize precise service with big data technology,and share data resources with cloud computing technology.6.The construction of large wealth management system of securities companies based on Internet securities business.At the same time,we call on the supervision to strengthen the examination and approval and opening of the qualification of investment advisers of small and medium-sized securities companies.