Research On Behavior And Performance Of BJWH Merger And Acquisition Of MTL In Media Listed Companies

Merger and acquisition reorganization is an important means for enterprises to integrate resources and achieve their own growth and strength.It plays a very important role in economic and industrial restructuring.As a way of capital operation,it has the functions of optimizing resource allocation,realizing economies of scale,improving management efficiency,reducing costs and gaining strategic opportunities.It is one of the important strategic decisions for enterprises to seek rapid development,and it is also a way for enterprises to grow rapidly.With China becoming the second largest economy in the world,China's overall strength and the rapid development of the capital market,the SFC continues to promote the market-oriented reform of mergers and acquisitions,which has greatly released the market vitality and the rapid development of the mergers and acquisitions market.Mergers and acquisitions have been getting better and better external environment.With the implementation of the strategy of "one country and one belt",the state actively promotes the development of the media industry,establishes an international perspective and develops a broader cultural market.Mergers and acquisitions in the media industry will usher in new historical opportunities.It is a major challenge for listed companies in the media industry to promote and smoothly achieve the goals of mergers and acquisitions and improve their performance.Firstly,this paper introduces the current situation of media industry development and M&A in China.Secondly,it introduces the concepts related to M&A,the motivation of M&A and the commonly used methods of M&A performance.Thirdly,the behavior and performance of BJWH M&A MTL are analyzed.The introduction of the two companies,M&A motivation,M&A process and M&A performance analysis.Finally,some problems and risks in the process of M&A of media listed enterprises are analyzed,and corresponding suggestions are given.According to the particularity of the film and television media industry,it presents its own characteristics in the merger and acquisition activities.It is expected to bring enlightenment and reference to the merger and acquisition activities of film and television enterprises in China,enhance the competitiveness of film and television enterprises,and promote the film and television industry to a new level.