Research On Financing Structure Of Letv From The Perspective Of Enterprise Life Cycle

In recent years,China's GDP growth rate is very slow,and China's economy has gradually entered a new normal.In the background of traditional industry development being hindered and urgently in need of transformation and upgrading,the emerging Internet industry has injected new vitality into China's economic development.The development of the Internet industry can not be separated from the support of funds,which come from the production,operation and financing of enterprises.Therefore,how to construct a financing structure suitable for enterprise development mode should also be the focus of attention of enterprises.The purpose of this paper is to combine the theory of enterprise life cycle with the theory of enterprise financing structure,and to provide reference for Internet media enterprises in different life cycles to better optimize their financing structure through case studies.Firstly,based on the research conclusions of experts at home and abroad on the theory of enterprise life cycle and financing structure,this paper summarizes the characteristics of consistent financial indicators and the financing structure with unified laws of enterprises in different stages of life cycle.Generally speaking,enterprises in the initial stage have less capital and difficult financing,and their capital is more invested by individual investors;enterprises in the growth stage are expanding in size,increasing market share and increasing demand for capital,so their capital can be obtained by debt financing;they are in the mature stage.Enterprises operate well and have sufficient funds.Their funds can be obtained from various channels,such as equity and debt financing.Enterprises in recession stage are low in risk resistance,and their funds should be mainly obtained from inside enterprises.This article selects the well-known Internet Co Letv as a case study object.Firstly,according to the theory of enterprise life cycle,the 14-year development history of Letv is divided into three stages: initial stage,growth stage and mature stage.Secondly,it analyzes the specific ways of financing and financing structure when Letv is in different life cycles.Then,the paper analyses the financial indicators of Letv which reflect the operation of enterprises under the corresponding financing structure,and draws the problems of Letv in the construction of financing structure according to the calculated numerical analysis.Finally,relevant suggestions are given.