A Study Of Financing Of The Internet Enterprises

In 1994,China first access to the Internet.Since then,Chinese netizens have been growing in geometric multipliers,and enterprises based on the Internet have sprung up like mushrooms.Thanks to the achievements of China's national economy and the reform of the government system,China has become part of the Internet and will become the largest Internet user group.However,the Internet industry in China is not a very long time,but also because of the characteristics of the Internet industry itself,the Internet enterprises have encountered many problems in the development process,there are many outstanding innovative enterprises will ruin on these issues.The financing problem of the Internet is a typical Internet problem that can not be ignored.The LeTV as a typical Internet development and the development of private enterprises,which rely on a pretty convincing idea,get a lot of money,to achieve a rapid expansion and development,the rapid growth of a giant Internet company,but in its growth process encountered problems such as shortage of funds,and this is related with its financing.This paper want to LeTV as an example,the current financing situation as the breakthrough point,to find out the cause of the problems and provide some experience and lessons of Internet companies in the development process,at the same time in order to avoid a LeTV,put forward some suggestions in the government and investors perspective.The private LeTV financing equity financing,IPO financing,private placement,bank loan financing,bond financing,commercial credit financing,equity financing pledge,large shareholders to reduce lending to corporate finance,separately divested subsidiaries absorb the risk investment and financing way are introduced one by one,and according to LeTV announcement and financial data the analysis concludes that there is,LeTV financing problems,including lack of financing plan;internal financing capacity,financing structure is not reasonable;the heavy burden of financing and financing risk,financing risk awareness is not strong,combined with the process of the development of the Internet industry characteristics and LETV itself to analyze the reasons for these problems,then to find out the differences between the Internet,enterprise financing and financing LeTV finally,according to the existing problems,on the other The Internet companies have put forward some experience and lessons,which are mainly from the perspective of the enterprise and the government's help to the enterprise.I hope other Internet companies to LeTV as a warning,if wear.It is noteworthy that the music group includes the music system of the listing system,the music and holding companies of the unlisted system,and the music research company.