Study On The Cost Control Of Mobile Phone APP Extension Project Of S Company

In recent years,mobile phone has become the largest number access terminal of the internet,and it is increasing steadily,the number of mobile phone users is increasing rapidly,Mobile phone APP impact consumer's daily life on every aspect.Therefore,for modern enterprises,mobile phone APP is not only the best way to connect customers,but also a effective method for the company to expand its business deeper.In order to attract more APP users,how to quickly and effectively promote APP to target users,has become the top priority.However,the mobile phone app promotion is facing a rapid growth in marketing costs.The cost of APP promotion has risen by 1,000% in the past few years;however,the effect of app promotion is not as what the enterprises has been expected.High investment low income restricts the development and innovation of most enterprises.Aiming at the problems existing in the promotion of mobile phone APP,this paper adopts the methods of data mining and cost control,takes the channel scoring algorithm as the new judgment standard,mainly analyzes the trend index,activity index and user behavior index.Retention index and through the study of the financial and non-financial indicators of the corresponding relationship,through the daily non-financial indicators and financial indicators of the two data-analysis,choose the appropriate promotion channel,eliminate the performance of poor channels.In order to improving the efficiency of popularization.Through the data collection and analysis of S company mobile phone APP in all channels to provide a complete cost control theoretical reference for S company mobile phone APP.It can be found that the channel scoring algorithm can objectively and effectively evaluate the effect of app project promotion,it has a effective feedback on the app project promotion,and achieve the expected target of APP installation users.It provides a powerful data support for the scoring algorithm.Finally,according to the trend of Internet development,this paper points out that channel scoring standards should pay close attention to the development of times and keep upgrading continuously.