Research On Future Development Direction Of Mobile Phone Channel Distribution Sales

With the development of the telecommunication and management of the 3G internet, the inner industrial competition structure among mobile terminal division sales forms gradually in China. The degree of the marketing competition increases day by day.As one part of the industrial chain, the mobile channel distribution sales should understand how to face the competition and how to defeat the rivals. And it is quite necessary to make a comprehensive research on the present status and future development direction of themselves, find out advantages of the mobile terminal channel division sales and clarify future cooperation mode and innovation target.Five-Forces Analysis and SWOT Analysis are used in this paper to analyze the cooperation mode of the mobile phone distribution sale market. From cooperation mode with operator and manufactory to the channel's own advantages, the analysis shows the present developing status and future trend in China as a channel agency. Besides, through the creative analysis towards the representative mobile phone distribution sale Telling Communications' competing rivals and situation, this thesis summarizes the key points of the business expansion and business transformation for the mobile channel distribution sales.On the basis of that, combining with the industrial environmental changes, the thesis discovers the wise business transforming mode: towards multi-channel and multi-service all-around service provider; raises the suggestion that to explore the internet marketing and to make the channel market in village area more detailed in order to cover more districts; improves the cooperation with operators by cooperation customization and in-depth customization, innovates cooperation modes and strengthen the anti-risk ability; taking advanced cooperation experience with foreign manufacturers to innovate the mode and make stronger base for 3G internet's formal operation and give some advice to mobile phone distribution sales on marketing exploration direction by strategies of product, brand, price, distribution sales, marketing and sales promotion.The aim of this paper is to analyze the developing direction of mobile phone channel sales and give suggestion as reference to domestic mobile sales on their development and transformation.