Research On The Financial Analysis Of HT Hotel Based By DuPont

With the deepening of the reform,China has entered a new stage of development,and the tertiary industry has also developed rapidly.As an important part of the tertiary industry,hotels have also been greatly nurtured in a good market environment.The vast market space and relatively stable investment environment have attracted a large number of industrial investors.Hotel also in the tertiary industry in the proportion of increasing.At the same time,many problems emerge,such as hotel management is not in place,market monitoring is not comprehensive,risk monitoring is insufficient and so on.China becomes a member of WTO for the Development of China Provides a broader international market,domestic hotels under the umbrella of the WTO organization to open up the international market.Participation in international competition not only brings more opportunities to domestic hotels,but also makes them face more challenges.Based on this,the hotel needs to make adjustments to the current problems,financial,management solutions.This article takes HT Hotel as the starting point of the research.HT Hotel is the first listed enterprise and the first five-star hotel in Hunan Province.Long operating time,rich experience for the article to provide a wealth of information,financial information,operating conditions and other aspects of the company has a very high research value.This article also hopes that through the analysis,the research,the management can excavate the question which the enterprise exists in many aspects,and can provide the certain reference experience for the other hotel.In this paper,Dupont analysis method combined with cyclic substitution method,the HT Hotel 20 The financial reports for the four years from 14 to 2017 are analysed.From the three aspects of solvency,profitability and operating capacity,it is found that there are many problems in the financial index of HT hotel by decomposing the income index layer by layer.In recent years,although the number of high-level hotels has decreased,the number of hotels in the industry has increased,and the competitive momentum of enterprises has not decreased.In this situation,the financial problems of HT hotels have become increasingly prominent due to financing,management,investment and other factors.From the point of view of the present financial situation of HT Hotel and the causes of the problems,this paper puts forward practical opinions on the hotel development,indicating that the HT Hotel can In order to control the cost and cost,attach importance to the investment decision,improve the inventory management control,optimize the structure of current assets and broaden the financing channels to optimize the capital structure,etc.According to the above strategy,this paper has formulated the following: first,strengthen the internal control of enterprises and timely release of internal control self-evaluation report;second,strengthen the leadership team building;third,To ensure the smooth implementation of financial strategy by using reasonable working capital strategy to enhance the operation ability of enterprises.