| With the rapid development of China's economy,people have more and more free money in their pockets.Traveling abroad has become a popular leisure and entertainment mode for local Chinese.All regions are also accelerating the development and construction of the tourism market,which is driven by the development of the global tourism industry.Local economic development,in the context of such a major development of the tourism industry,how to improve the supervision of the tourism market,how to deal with some unreasonable phenomena in the current development of the tourism industry has become a problem that all levels of government must face.Jin'an District is affiliated to Fuzhou,the provincial capital of Fujian Province,with an administrative area of 552 square kilometers.The transportation network is relatively complete.The multi-level road network such as the Ring Expressway,the Third Ring Expressway,the Second Ring Expressway and the County Road can be effectively operated.Connected to the surrounding city,to undertake visitors from all directions,and to maintain the smooth flow of traffic.Jin'an District is rich in tourism resources and is the only national tourist resort(Guling)in Fuzhou.It has two 4A-level scenic spots and four 3A-level scenic spots,as well as intangible stone carvings,softwood paintings,and lacquer ware.Also very representative.However,the rapid development of the tourism market has also spawned some chaos in the tourism market.How to seize the opportunity and improve the supervision of the tourism market has become the key to promoting the development of the tourism market in Jinan District.Based on the relevant literature and materials of domestic tourism market supervision,this paper studies and discusses the related concepts,theories and policies of tourism market supervision,and takes the problems existing in the tourism market of Jinan District as a starting point,using questionnaires and interviews.In the form of conversations,by analyzing the data of the questionnaires,we focus on how local governments can effectively improve the supervision of the tourism market,and propose corresponding solutions.The first part is the introduction,which mainly introduces the research background of this paper,the purpose of the research,analyzes and summarizes the research results of tourism market supervision at home and abroad,and briefly introduces the research content,method ideas and innovation points of this paper.The second part discusses related concepts and theoretical foundations,including the meaning of administrative regulation of tourism market and tourism market,focusing on market failure theory and government regulation theory.The third part briefly introduces the status quo of tourism market supervision in Jinan District and the basic design content of this questionnaire survey.Then,based on the questionnaire survey data,it focuses on the problems existing in the supervision of tourism market in Jinan District and analyzes the reasons.The fourth part introduces the practice of local governments in some counties and districts for the supervision of the tourism market.The fifth part mainly proposes corresponding effective measures for the problems existing in the supervision of tourism market in Jinan District.The sixth part summarizes the text and looks into the future. |