Research On Comprehensive Supervision And Countermeasures Of Heyuan Tourism Market Under The Background Of Global Tourism

With the in-depth promotion of the concept of all-for-one tourism,the development of tourism industry is increasingly vigorous.However,the development of tourism market is accompanied by the emergence of related problems,such as unstable tourism quality,frequent safety risks,price chaos and so on.The existence of these problems will not only affect tourists’ travel experience,but also have a negative impact on the healthy development of the tourism market.In recent years,with the wave of government institutional reform,the comprehensive supervision of the tourism market has gradually become the main theme,which is conducive to the establishment of a safe,orderly and standardized tourism market,so as to guarantee the high-quality development of the whole region tourism.This paper focuses on the background of the development of all-for-one tourism in Heyuan City,analyzes the reasons behind the chaos of the tourism market in Heyuan City,and then concludes the problems existing in the comprehensive supervision of the tourism market in Heyuan City,and puts forward countermeasures to improve the comprehensive supervision of the tourism market in Heyuan City.It is of certain theoretical and practical significance to enrich the theories related to the comprehensive supervision of the tourism market and to help the high-quality development of Heyuan’s all-region tourism.This paper summarizes domestic and foreign literature and works on the comprehensive regulation of tourism market,defines the concepts related to the whole region tourism,tourism market and comprehensive regulation of tourism market,and briefly expounds the stakeholder theory,cost-benefit theory and collaborative governance theory.Based on the analysis of the current situation of the development and comprehensive supervision of the tourism market in Heyuan City,this paper takes the chaos of the tourism market under the comprehensive supervision of the tourism market in Heyuan city as the entry point,and finds the existing problems of travel agencies,scenic spots,hotels and B&Bs and tourists in Heyuan city through interviews,questionnaires and case analysis.Based on the analysis of relevant theories,the causes are analyzed,that is,the problems existing in the comprehensive supervision of the tourism market are as follows: the laws and regulations of the comprehensive supervision of the tourism market are not perfect,the regulatory body of the comprehensive supervision of the tourism market is lacking,the supervision mechanism of the comprehensive supervision of the tourism market is not perfect,and the supervision means of the comprehensive supervision of the tourism market is relatively single;And according to the above reasons put forward corresponding countermeasures to improve the comprehensive supervision of Heyuan tourism market: constantly improve the laws and regulations of the comprehensive supervision of tourism market,optimize and supplement the regulatory body of the comprehensive supervision of tourism market,establish and perfect the regulatory mechanism of the comprehensive supervision of tourism market,enrich the development of the regulatory means of the comprehensive supervision of tourism market and promote the construction of a multi-subject collaborative governance pattern of the tourism market.