Research On G Bank's Zambia Business Development Strategy

Since the 1980 s,with the deepening and development of economic globalization,the major developed countries in the world have relaxed financial control,the international financial market has gradually improved and become integrated,and the large-scale development and application of information technology in the banking industry has provided technical support for the transnational management of banks and carried out internationalization.Operating has become an important means for commercial banks to evade domestic control,seek greater development space and pursue higher profits.The internationalization of commercial banks has become one of the most important trends in the development of commercial banks.With China's accession to the World Trade Organization in 2001,China's economy began to accelerate its integration into the global economy,and China's foreign trade and investment grew at a high speed.Chinese enterprises,with a view to global resources and international markets,accelerated the expansion of overseas business,quickened the pace of "going out",and created guests for the G-banking industry to achieve International expansion.Household basis.At the same time,with the gradual liberalization of G banking industry,foreign banks are also accelerating the penetration of China's domestic market,G Bank is facing fierce competition from foreign banks.Since 2003,the G banking industry has seized the opportunity precisely and boldly carried out a series of positive reforms and developments.Through the joint-stock system reform,the introduction of strategic investors and public listing,it has continuously improved the corporate governance structure and risk management ability.The financial strength of the banking industry has been greatly strengthened,and the Chinese commercial banks have adapted to the current situation.International expansion has laid the material foundation.The international financial crisis in 2008 and the subsequent European debt crisis have made a great impact on the original international financial structure.However,Chinese commercial banks have seized the opportunity of development and greatly enhanced their own capital and profitability.The decline of financial strength has brought new opportunities for the internationalization of Chinese commercial banks and accelerated the development of Chinese banks.Go abroad,open branches overseas,or quickly penetrate the destination market through mergers and acquisitions.However,judging from the performance of the existing overseas institutions of the state-owned commercial banks,there are many problems in the development process of the overseas market of the Chinese commercial banks.These problems are mainly reflected in the lack of overseas development experience and management ability of the Chinese banks,the lack of risk management ability,financial innovation ability and international talent reserve.As a result,many existing overseas institutions are less intensive,and the phenomenon of "small and complete,small and scattered" is more prominent.It is still difficult to provide global financial services for multinational enterprises.Faced with this situation,this paper will take Zambia's business market as an entry point to study G Bank's business development strategy in Zambia,hoping to find a better way and strategy for its further development in Zambia's financial market,and at the same time,we can start with other Chinese-funded commercial banks that have entered Zambia's market in recent years.For reference.