The Research On Distributor Selection System In Russia Market For XH Company's Rubber Seals

The Research on Distributor Selection in Russia Market for XH Company's Rubber Seals is based on the author's job position,work responsibility and experiences of market promotion or products sales.Meanwhile,author collected lots of references including marketing,distribution,sales channel,rubber seals,and electricity power information of Russian and report of XH Company's international development plan.Through analyzing the current situation of overseas channel and distributor,the paper found the related problem and offer the solution,and finally the paper will establish a scientific distributor selection data system.Under this system,it will be useful and it can support XH Company to develop Russia market for rubber seals.The paper focus on Xi'an XH company because it is a traditional manufacture enterprise and the organization & market plan are totally completed.At the same time,XH Company can follow the market requirement with the development of globalization and the company confirmed national and international market as development target,especially overseas market plans are satisfied with government and CASC's order.Additionally,XH Company spent much money on this plan,so,a reasonable distributor selection system is the need for this company.Since establishment,XH Company integrated all resources to open international market.With years of experiences,the company strongly promotes rubber seals to enter overseas market.Therefore,the paper makes the research on distributor selection through six chapters.Chapter one mainly focuses on the background,meaning of research and it also explain the importance of distributor.Then this part shows the advantage of distributor as marketing channel.What's more,it points the research ideas of this paper to offer structural base,and it also show the importance of globalization for manufacture enterprises.Chapter two gives the explanation of related concept and theory to firm the base for following aspects.The concept mainly includes distributor,globalization,marketing channel,export methods and so on.Chapter three pay much attention to problem and solution in this paper according to national rubber seals development condition,Russia market features and anti-lower temperature performance.The most important is to analyze the reason and find the core question,and then offer the suitable solution.Chapter four is the core of this paper,and it mainly establishes the structure of distributor selection data system,and confirms the selection content,procedure and principle.Based on it,the final system can be ensured reasonably.Chapter five collect expert's suggestion and data to confirm a distributor finally through analyzing three distributor's related data,then the company start to work with this confirmed distributor for Russia market promotion.Last chapter review and analyze the function of selection system,and fix the system that have offered the support for XH Company's distributor selection and it is accepted by the company's leader.Meanwhile,the selection data system can be promoted to other divisions of XH Company to promote overseas market.