Family Travel Decision-making Based On Quantum Cognition

The quantum superposition of child preference and parental preference is an important phenomenon in parentsundefined cognitive decision-making,and it is also a key factor influencing the outcome of family travel decision.Based on the theory of quantum cognition,this paper constructs a quantum analysis model for parents' cognitive decision-making.Research findings: Not every pair of paths with superimposed sequential paths has different probability values.When traveling with preschool children,there is a sequence effect in the cognitive decision-making process when parents prefer themed or facility products,and children prefer themed or service-oriented products.When traveling with children after school age,there is a sequential effect in the process of cognitive decision making when parents prefer service or facility products.When parents and children prefer different products,regardless of their age,the final decision is biased towards their children.When parents and children are fond of the same product,and the degree of preference is different,the parents first learn that the preference of children can increase the possibility of the product becoming a decision result.In this paper,a new method of quantum cognition is used to analyze the sequence effect of family travel decision,which indicates the mechanism of children's preference,and has a method innovation significance for the study of marketing practice.