Business Plan For May Tea Beverage Shop

As the urban and rural residents' disposable income is growing,the living standard of the people is gradually increasing and the catering industry in China has developed rapidly.As an important branch of the catering industry,the beverage industry has grown rapidly in recent years,and the industry space is huge.On the one hand,the beverage industry has the characteristics of small investment,low entry threshold,no technical barriers and high profit margins and is the first choice for small and medium-sized entrepreneurs.On the other hand,influenced by the upgrades of consumption and the rise of tea culture,the products of the beverage shop have gradually changed from the traditional tea with milk to the new Chinese tea in recent years.The healthy tea drinks have become the development trend of the industry,and the change means the opportunity.At the same time,the homogenization of tea drinking industry is very serious,but fierce competition also means potential opportunities.Finally,Influenced by the consumption upgrade in recent years,influenced by the upgrade of consumption,the consumption desire of university market in the third and fourth-tier cities is becoming stronger and stronger,and the consuming power cannot be ignored,which has a certain market potential.The business plan of the "May tea" project came into being under such circumstances.The main contents of three parts: the research include the market analysis of the tea industry,the operation and management of the "May tea" project,the financial and risk analysis of the project.As the saying goes,“know the enemy and know yourself and you can fight a hundred battles with no danger of defeat”.First of all,this paper makes a detailed investigation and analysis of the tea beverage industry,mainly including the present situation and development trend of the tea beverage industry,the consumer survey questionnaire in the target market and the market analysis based on the consumer survey questionnaire.The purpose is to understand better the competition patternof the tea beverage market,the characteristics of leading brands,the future development of the tea beverage products,the advantages and disadvantages of the brand around the target market and the information of consumer preferences of the target markets and so on.Therefore,the target market analysis can be carried out more effectively,so as to make the "May tea" project better positioning in the market,find the differential operation strategy and follow the trend in operation.Secondly,this paper makes a comprehensive planning of all aspects of the operation of the tea beverage industry.It includes product type decision,product pricing strategy,project cost structure,decoration and functional partition design,staff salary plan,pre-opening preparatory work,shop operation manual and shop publicity and marketing program.The aim is to plan and design solutions in advance for all possible problems before the project is put into operation.At last,in the part of financial and risk analysis,the calculation and financial analysis of initial investment,product cost calculation,turnover forecast,investment recovery period calculation,investment return rate and so on are carried out.The potential risks and related measures of the project are analyzed by means of profit and loss balance analysis and sensitivity analysis.The aim is to reduce the uncertainty and maximum the control of risk.Finally,at the end of this paper,it is concluded that the investment in "May tea" project is not only necessary but also economically feasible.