| Jewellery is becoming the third largest consumer hot spot in China following purchasing property and automobile. Jewellery custom-made services wil bepopular. Because the E-commerce platform will provide an unique DIY style product by costomer themselves andfine craftsmanship jewellery. Each piece of jewellery is only one.The business plan describes the formula S online jewelry custom platform project, a clear mode of operation of the platform and the advantages and disadvantages of the industry environment, opportunities and threats; analysis of customer n eeds and market segments, and then study the rest of the market competitors' strengths and weaknesses. Through the target customer analysis, to understand consumer demand, buying motives and the main factors influencing customer purchase decisions. Use STP market segmentation, and product pricing strategy 4P theory, developed a pricing strategy online jewelry company S platform project development strategy. Meanwhile, the business plan the company has also developed a S e-commerce model, forecast and analysis of the financial position of the next five years, put forward countermeasures against the possible risks of the company's future, executable commercial projects made a summary. |
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