Research On Self Media Marketing In H Flower Shop

With the development and popularization of the Internet mobile terminal,the economies of all walks of life around the world are gradually achieving deep docking with the Internet.The new media platform that emerges as the times require not only becomes an important way for people to obtain information,but also becomes a line of more and more industries.On the marketing position.The flower shop has gradually joined the army of media marketing,trying to use the advantages of self-media to achieve online and offline interactive marketing,to create a self-media brand,and to increase turnover.This article will use H flower shop as the research object to discuss the media marketing.Firstly,through the overview of the development status of the media and the marketing situation of the florist from the media,the marketing environment of the florist industry from the media is analyzed,and the self-media marketing channels applicable to the flower shop are discussed.Secondly,through analyzing the current situation of H flower shop management and self-media marketing effect,explore the problems and dilemmas of H flower shop from media marketing: self-media marketing content is not attractive,single form,short marketing time,low conversion rate.After analysis,the main reasons for the above problems are the lack of professionalism,lack of positioning,and the purpose of sales are too strong to ignore user operations.In view of the above problems and reasons,this paper proposes a corresponding solution strategy: build a self-media marketing matrix,strictly control the quality of marketing,and win-win cooperation.Through the above strategies,H flower shop can reposition itself from the self media,transform from the media marketing method,systematically and efficiently operate the media,and thus improve the conversion rate of H flower shop from media operation,and better shape the“exquisite life”Brand.Through the use of the theory of "positioning theory","PEST","SWOT",combined with the practice of the florist industry,the self-media marketing strategy applied to the florist industry is an extension of the relevant marketing theory,which is built for the flower shop.Themedia marketing matrix provides model reference and operational advice,which has certain reference significance to the flower shop industry.