Research On Evaluation And Transaction Strategy Of Intellectual Property

At present,China has made an innovation driven strategy to promote the development of the new economy.Intellectual property plays an increasingly important role,and it is also a strategic resource for national development and a core element of international competitiveness.In recent years,the volume of patents and trademarks has increased rapidly.With this rapid growth,the intellectual property transaction market is becoming more and more active.However,as the key link of intellectual property transaction,the evaluation of intellectual property is weak and the method of evaluation is scarce,which seriously restricts the rapid development of intellectual property transaction market,and the outstanding problems such as "sleeping patent" have appeared.Therefore,it is of great significance to research the evaluation of intellectual property and the transaction strategy based on the evaluation to promote the transformation of intellectual property.Starting from the theory of intellectual property transaction and the method of evaluation of intellectual property,this thesis makes the discussion on the value evaluation and corresponding transaction strategy in the intellectual property transaction through the research of the value evaluation of the trademark and patent transaction.First of all,it combs the the theory of intellectual property evaluation,including cost method,market method,income method and option method,analyzes their respective applicability and shortcomings,and analyse the object and pattern of intellectual property transaction.Then,based on the trademark transaction data of China Trademark Supermarket,analyse the applicability of the market method,and put forward the trademark transaction strategy.Next,based on the influencing factors of patent value evaluation and the application of China and U.S.patent valuation,analyse the applicability of the income method,and propose the patent transaction strategy.Finally,put forward suggestions for transactions strategies in intellectual property transactions.There are three conclusions and suggestions in this thesis.(1)Promote theintelligentization of value evaluation.On the basis of constructing the value evaluation model of intellectual property,the corresponding value evaluation system is established through the big data of historical intellectual property transaction.The intellectualization of the value assessment is to build an intelligent value assessment system.After input the relevant information of intellectual property to be evaluated in the system,the evaluation value of the intellectual property is obtained by the system.In the continuous use of the system,the system is continually optimized and improved based on the new data and practical experience in intellectual property transactions.(2)Select the appropriate evaluation method.A more accurate evaluation of the value of intellectual property can guide the price expectations of both parties in intellectual property transaction and facilitate the transaction.The key to the evaluation is to choose the appropriate evaluation method.Adopt the market method to deal with trademark transactions which are relatively active and have a large number of historical transaction data for reference.There are many factors that affect the value of patent,and the income method can be used to determine the cash flow and the remaining economic life of the patent.(3)Explore a variety of transaction methods.Different transaction modes have different characteristics and adaptability,so it need to explore a variety of transactions.At the same time,the transaction price obtained by various transaction methods will in turn enrich the research on the value evaluation of intellectual property,and it can contribute to optimize and improve the value evaluation system.For most intellectual property transactions,it is possible to choose the negotiation transaction;for the scarce and high value intellectual property,the auction method can be selected;meanwhile,the bidding transaction can be explored by publishing the technical requirements information about patent.